Gun control, a dormant issue for much of the 21st century, became a political hot-button again after the murder of children and adults at the Sandy Hook Elementary School in Newtown, Connecticut. To effectively influence a country divided on the issue, elected officials must take a broad perspective rather than focusing on specific incidents, according to social psychologists from The University of Texas at Austin.
Psychologists Erin Burgoon and Marlone Henderson say public officials who are located out of state from their constituents and the incident are more likely to gain approval by framing their arguments around the abstract rather than specific incidents - it prompts people to consider the larger picture.