BOULOGNE-BILLANCOURT, France, January 5 /PRNewswire/ --
- Non-Renewal of Exceptional Advertising Expenditure - Disposal of Chinese Operations
MEETIC (FR0004063097 - MEET), Europe's leading player in online dating, today announced that it will focus on profitability in 2009.
Objective: EBITDA margin of between 20% and 25% in 2009
- Non-renewal of exceptional advertising expenditure
As announced at the start of the year, MEETIC allocated around EUR15 million of exceptional advertising expenditure in 2008, mainly spent on offline branding. The aim was to increase the profile of the Group's brands in the strategic markets of the UK (DatingDirect), Germany (newly acquired Neu.de), and of its new matchmaking service MeeticAffinity.