By some estimates, about 2 billion tons of food, about 50 percent of all the food produced on the planet, is wasted before it ever reaches a human stomach.
That's bad, but science, like apples and potatoes that look more appealing for a longer time, can fix some of that, while better pesticides and scientific optimization can improve yields at the agriculture stage, if environmentalists would stop terrorizing people about food.
Yet a survey by the International Food Information Council (IFIC) Foundation finds something more worrisome now; many Americans are shockingly unaware of their own roles in contributing to the problem,.