Los Angeles, CA (March 09, 2016) A new study finds that gender stereotypes are as strong today as they were 30 years ago, and that people are even more likely now to believe that men avoid "traditional" female roles. This research is out today in Psychology of Women Quarterly (PWQ), a journal from SAGE Publishing.
"Changes in the activities and representation of women and men in society have unquestionably occurred since the early 1980s; however, those changes apparently have not been sufficient to alter strongly held and seemingly functional beliefs about the basic social category of gender," commented researchers Elizabeth L. Haines, Kay Deaux and Nicole Lofaro.