Years ago, when science media was generally in decline, both financially and content-wise, I held up
Popular Science as the poster child for how to be successful: Appeal to your market and stay out of the culture wars.
Things have changed, and they have begun the slow, sad decline already experienced by their competitors, which got those companies sold for peanuts. Their editorial tone began to be called out in comments,
leading to their online content editor to declare, in elitist tones that would make any cultural mullah proud, that "shrill, boorish specimens of the lower Internet phyla" had spoiled it for everyone and they were shutting off comments.