MADRID, November 26, 2010 /PRNewswire/ -- Health ingredients Europe 2010, the global event for the nutraceutical, functional health and natural ingredients industry exceeded all expectations. The decision to take the show to Spain brought high rewards, altering the landscape of the show and bringing exhibitors from over 40 countries and registered visitors from over 100 countries. "We have never before had such a wide geographic spread, both in terms of visitors and exhibitors, making it a truly global show," said Greg Cherry, UBM portfolio director.


Daniel Read, Head of Sales, echoed these sentiments. "This year we have had a number of exhibitors from Southern Europe who have never exhibited before," he said. "And their satisfaction is highlighted by the fact that 52% of new exhibitors have already rebooked for 2012. In fact Frankfurt 2012 is already surpassing all our expectations with 87% of available stand space booked at this early stage."

Despite difficult economic times it was an exceptional show setting new records in a number of ways. "Among the more than 500 companies represented in Madrid, over 100 were exhibiting for the first time," said Cherry.

As the only independently audited event in the food and health ingredients industry, it is too early to confirm visitor numbers, but even on this point Cherry is enthusiastic. "Every indication is that our visitor numbers were once again everything that we had hoped for. More importantly the quality of the visitors was exceptional with over 800 VIPs attending and a staggering 22.3% increase in senior level management."

The demographic of the visitors certainly seems to have paid dividends for exhibitors to Health ingredients, both new and old. Cherry continued, "We have heard from a number of exhibitors that significant business has been done at the show this year, despite the difficult economic climate. It certainly sets the scene for Germany 2012 which is a major food production region promising to bring with it an exceptional show."

The next edition of Health ingredients Europe and Natural ingredients will take place from 13-15 November at the Messe Frankfurt, Germany. Natural ingredients will be co-located with Food ingredients Europe next year from 29 November - 1 December at Paris Nord Villepinte, Paris, France.

About Health ingredients Europe

Health ingredients Europe is part of the world leading Food ingredients, Natural ingredients and Health ingredients series of ingredients trade shows. These highly professional trade shows has been held successfully since 1986. Health ingredients Europe was from 16-18 November in IFEMA - Feria de Madrid. Health ingredients Europe was launched in 2000 and Hi Europe 2010 is the 6th edition of this show.

About UBM Live

UBM Live is a division of United Business Media, which is headquartered in London, UK. The office in the Netherlands is the organiser of the world-leading Health ingredients, Food ingredients, CPhi, ICSE and Informex series of food and pharmaceutical ingredients trade shows. The Dutch office also publishes International Food Ingredients Magazine and organises related conference activities. For more information, visit


CONTACT: Rotem Zur Klapwijk, Marketing Executive of UBM Live,+31(0)20-409-9560, Fax, +31(0)20-363-2616,