- Instant Mobilizer also noted by Entrepreneur magazine as reason dotMobi is
one of the world’s 100 brilliant companies

dotMobi, the company behind .mobi - the only ICANN-approved naming convention
for helping consumers find mobile Web sites - today announced a series of
user-friendly improvements to its internationally recognized Instant Mobilizer

Designed to help businesses take advantage of the growing mobile Web channel by
automatically creating their mobile sites using existing content from their
PC-based Web sites, Instant Mobilizer now offers a vCard feature that allows
site visitors to save a business’ phone and address directly into their
contacts as well as a Really Simple Syndication (RSS) feature that makes RSS
feeds on a business’ PC-based site accessible via a link on the mobile

Launched six months ago, Instant Mobilizer has already seen wide international
acceptance by businesses who use it to convert their existing PC-based sites
into mobile ready ones. The service also led Entrepreneur magazine, in May 2009,
to recognize dotMobi as one of the world’s 100 brilliant companies. The
same month, as part of its annual Net Visionary Awards, the Irish Internet
Association honored dotMobi as the year’s Mobile Internet Innovator for
services like Instant Mobilizer.

Also, the list of registrars offering the service has recently grown to include
Name.com and Moniker in the United States and Directi in India plus imminent
launches by China-based Beijing Innovative, HiChina Web Solutions and Xin Net as
well as Russia-based RU-CENTER. This means that Instant Mobilizer is now
available to more than 80 percent of current .mobi domain owners.

Since its launch, Instant Mobilizer has proven to be popular for a variety of
audiences who want to get on the mobile Web but don’t know the first step
about getting there, said Trey Harvin, CEO of dotMobi. Since dotMobi’s
mission includes facilitating the creation of mobile content, we’re
especially proud that we’ve been able to offer a service like Instant
Mobilizer that does just what it says: instantly makes a Web site mobile. That
means small and medium business owners can concentrate on their businesses and
not on their Web sites, yet still take advantage of the burgeoning mobile Web
audience to increase awareness and sales.

About dotMobi

Headquartered in Dublin, dotMobi is a worldwide leader in enabling the
development discovery of quality mobile content through innovative services,
helping businesses and individuals reach the world’s billions of mobile
phone users. dotMobi spurs mobile industry innovation by giving content
providers the tools they need to ensure the Web will work on mobile phones with
speed, accuracy and relevant content.

dotMobi is backed by leading mobile operators, network device manufacturers,
and Internet content providers, including Ericsson, GSM Association, Hutchison
3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile,
Telefonica Moviles, Telecom Italia Mobile (TIM), Visa and Vodafone.

- Visit http://dotMobi.mobi for information on .mobi domains and all dotMobi
services. - Visit http://mobiForge.com and http://instantmobilizer.com for
mobile site development and services. - Visit http://mobiThinking.com for mobile
marketing information and services. - Of course, use the .mobi equivalents of
these sites to guarantee a quality experience on your mobile device. And see the
dotMobi blog at http://blog.mobi. For more information, please contact: Vance
Hedderel dotMobi +1-703-485-5563 vhedderel@dotmobi.mobi Gareth Davies Edelman
for dotMobi (Europe) +44-20-7344-1216 gareth.davies@edelman.com Danielle Siemon
Edelman for dotMobi (US) +1-650-762-2947 danielle.siemon@edelman.com

SOURCE: dotMobi

Vance Hedderel of dotMobi, +1-703-485-5563, vhedderel@dotmobi.mobi, or Gareth
Davies of Edelman for dotMobi (Europe), +44-20-7344-1216,
gareth.davies@edelman.com, or Danielle Siemon of Edelman for dotMobi (US),
+1-650-762-2947, danielle.siemon@edelman.com