NEW YORK, September 21, 2010 /PRNewswire/ -- TraderTools Inc. (TraderTools), which provides the only complete, integrated FX trading platform available on the market, announced today that it has recently developed powerful analytics software capable of quantifying ROI from liquidity aggregation. The TraderTools FX trading platform creates an average of US$60+ of new revenues per every US$1 million traded, after costs, according to statistics on actual customer flow in 2010. TraderTools systematically collects this business intelligence together with its customers to analyze flow and optimize FX trading. Heading the analytics initiative will be newly-appointed Chief Customer Officer, John Geraci.
John has a strong background in marketing, sales and business strategy as a result of his 25-year career in the financial services software industry, said Yaacov Heidingsfeld, CEO of TraderTools. His most recent position was EVP Global Field Operations at Advent Software, where he increased that company's 'Geneva product line' clients from 13 to 35 and grew associated license revenues by over 70%.
Referring to the US$60+/million in profits, Geraci explained, We emphasize 'new revenues' since these sources of income simply did not exist before. They are the result of sophisticated complex event processing and smart order routing capabilities. Geraci added, My role is to build the customer-facing organization, people and process, so that TraderTools clients can realize the benefits of our FX trading platform and develop a real competitive edge in the process.
About TraderTools
TraderTools Inc. delivers the only complete, integrated, FX trading platform available on the market. Banks and brokerages use the TraderTools platform to increase FX revenues, reduce FX costs, improve FX spreads and access vital information to help run their FX businesses more efficiently and effectively.
FX desks traditionally deploy an assortment of vertical tools, developed internally or externally by different vendors. TraderTools replaces these disparate products with a single innovative platform that addresses the 4 most pressing FX challenges: an FX pricing engine, FX liquidity aggregation, global FX order management and FX white-labelling. It is an end-to-end solution designed to work seamlessly across all components and provide unparalleled visibility into the entire FX workflow. The result is an optimized FX Liquidity Management Platform(TM) - with advanced capabilities, like algorithmic FX trading and FX auto-hedging - designed to generate profits.
The TraderTools FX trading platform is the product of more than a decade's worth of experience with some of the world's largest financial institutions.
TraderTools, Liquidity Management Platform, Dynamic Liquidity Manager and the tagline The eFXperts are trademarks of TraderTools Inc.
SOURCE: TraderTools Inc.
CONTACT: Mark Mayerfeld, EVP, International Sales, +1-212-782-3550,mark@tradertools.com; Ian Tick, Director, Marketing, +972-9-740-8880,ian@tradertools.com
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