SAO PAULO, July 7 /PRNewswire/ --
- Technology to Link Loyalty Programs From Companies in Different Industries,
Including TAM Fidelidade
Multiplus Fidelidade, the new business unit at TAM (NYSE: TAM; Bovespa: TAMM4),
and Oracle have signed a contract to implement the technological platform using
the Oracle Siebel Call Center and Oracle Siebel CRM Loyalty solutions, which
will link the loyalty programs of companies representing diverse industries --
from an airline company to gas stations, phone companies, supermarkets, hotels,
bookstores, movie theaters, banks, credit cards, internet service providers,
automobile manufacturers, and more -- and integrate them into a network of
loyalty initiative programs.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080221/SPTH002LOGO )
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