WASHINGTON, September 17 /PRNewswire/ --

- With the Help of New Members

SAN FRANCISCO, September 17 /PRNewswire/ --

- DDB and Tribal DDB to Team Up as AOR for McAfee's Global Brand Advertising Programs

SAN FRANCISCO, September 17 /PRNewswire/ --

Tribal DDB Worldwide announced today that it has been selected, along with partners DDB Worldwide and OMD, by McAfee, Inc., to lead its global advertising account. Charged with the integrated marketing communications strategy for the McAfee(R) brand, Tribal DDB and partners will build a global brand campaign that will encompass strategic planning, creative development, and media buying and planning.

 If there is a poster child sport for our favorite phrase, "Sports Are 80 Percent Mental", it must be golf. Maybe its the slow pace of play that gives us plenty of time to think between shots. Maybe its the "on stage" performance feeling we get when we step up to that first tee in front of our friends (or strangers!) Maybe its the "high" of an amazing approach shot that lands 3 feet from the cup followed by the "low" of missing the birdie putt. From any angle, a golf course is the sport psychologist's laboratory to study the mix of emotions, confidence, skill execution and internal cognitive processes that are needed to avoid buying rounds at the 19th hole. In Putt With Your Brain - Part 1, we looked at some of the recent research on putting mechanics but, as promised, we now turn to the mental side of putting. Sian Beilock and her team at the University of Chicago's Human Performance Lab recently released the latest of a string of research studies on sports performance, or more specifically, how not to choke under pressure. Lucky for us, they chose putting as their sport skill of choice. This ties in with Dr. Beilock's theory of embodied cognition that we featured in Watching Sports Is Good For Your Brain.

An underlying theme to this work is the concept of automaticity, or the ability to carry out sport skills without consciously thinking about them. Performing below expectations (i.e. choking) starts when we allow our minds to step out of this automatic mode and start thinking about the steps to our putting stroke and all of those "swing thoughts" that come with it ("keep your elbows in", "head down", "straight back"). Our brain over analyzes and second-guesses the motor skills we have learned from hundreds of practice putts.

 If there is a poster child sport for our favorite phrase, "Sports Are 80 Percent Mental", it must be golf. Maybe its the slow pace of play that gives us plenty of time to think between shots. Maybe its the "on stage" performance feeling we get when we step up to that first tee in front of our friends (or strangers!) Maybe its the "high" of an amazing approach shot that lands 3 feet from the cup followed by the "low" of missing the birdie putt. From any angle, a golf course is the sport psychologist's laboratory to study the mix of emotions, confidence, skill execution and internal cognitive processes that are needed to avoid buying rounds at the 19th hole. In Putt With Your Brain - Part 1, we looked at some of the recent research on putting mechanics but, as promised, we now turn to the mental side of putting. Sian Beilock and her team at the University of Chicago's Human Performance Lab recently released the latest of a string of research studies on sports performance, or more specifically, how not to choke under pressure. Lucky for us, they chose putting as their sport skill of choice. This ties in with Dr. Beilock's theory of embodied cognition that we featured in Watching Sports Is Good For Your Brain.

An underlying theme to this work is the concept of automaticity, or the ability to carry out sport skills without consciously thinking about them. Performing below expectations (i.e. choking) starts when we allow our minds to step out of this automatic mode and start thinking about the steps to our putting stroke and all of those "swing thoughts" that come with it ("keep your elbows in", "head down", "straight back"). Our brain over analyzes and second-guesses the motor skills we have learned from hundreds of practice putts.

ZUG, Switzerland and PHILADELPHIA, September 17 /PRNewswire/ --

- CogniViz(R) Reporting and Visualization Software to Become an Embedded Component of EVA Netmodeler

PROMIS Solutions AG and Cogniscape, LLC announced today the signing of a Memorandum of Understanding detailing the formation of a multi-phased partnership. The companies anticipate completion of a definitive agreement within 60 days. Under terms of the Memorandum of Understanding, PROMIS Solutions immediately becomes an authorized global reseller of CogniViz while the companies finalize details for embedding the CogniViz software into PROMIS' EVA Netmodeler offerings.

COLOGNE, Germany, September 17 /PRNewswire/ --

- Solution Provider for the Mobile Communications Industry Successfully Completes Second Round Financing With Munich Venture Partners

With an investment of several million Euros, German software and solution provider Communology will drive the development of new types of mobile multimedia services and will expand its business into new regions. The main focus will be on the rapidly growing market segments of mobile social communities, mobile marketing and mobile instant messaging. Besides the new lead investor Munich Venture Partners, the existing investors S-VC, Kreditanstalt für Wiederaufbau, and both founders, Thomas Kähler and Frank Bell, participated in this second round of financing.

The National Academy of Sciences has created a policy report outlining some of our national challenges, including economic ones, and sent it to both John McCain and Barack Obama with guidance for whomever is elected president in November. The report provides suggestions on filling key science appointments after the election.

The report lists approximately 80 high-level science and technology appointees who will be crucial in advising the new president on issues that range from energy to health care to economic growth. It also urges members of the scientific community to serve in these positions, and suggests ways to make it more attractive for well-qualified people to do so.

LONDON, September 17 /PRNewswire/ --

Working Buildings 2008 announce today the launch of a major new feature for 2008, 'The Office of the Future', where visitors can get a glimpse of tomorrow's office, today. A major design project that's attracting huge attention, The Office of the Future is organised in partnership with BIM Products and Smartcomm and is sponsored by Dyson Airblade.

LONDON, September 17 /PRNewswire/ --

- From San Francisco to New York, Ultra Distance Marathoner Will Blog Using Just his Voice While 'On the Run'

LONDON, September 17 /PRNewswire/ --

SpinVox, a world leader in voice-to-content messaging, today announced that world class athlete Charlie Engle will use its service to tell his story as he runs across America.

On September 13, 2008, Engle began his attempt to break the record for fastest run from San Francisco to New York. He aims to run 3,200 miles within 45 days, averaging more than 70 miles per day. The film RUNNING AMERICA will document Engle's run and be released in theatres by NEHST Studios in 2009.

CAMBRIDGE, England, September 17 /PRNewswire/ --

- Being Launched at TechnoPharm 2008 Exhibition

Capsugel, the world's leading provider of oral dosage form solutions to the pharmaceutical and related healthcare industries, is pleased to announce the release of its new Xcelohood(TM) Containment System. Designed for fully integrated use with the Xcelodose(R) Precision Micro-dosing System, it enables safer containment, particularly when filling capsules with potentially toxic and potent compounds.

LONDON, September 17 /PRNewswire/ --

- UK Brand Managers and Marketers can now Respond to Customers' Online Behaviour in 'Real-Time' by Creating Relevant and Timely Email Content on the Fly

Maxymiser, the online content optimisation specialist, has announced an extension to its existing product portfolio with the launch of its new email optimisation software.