Markets work well when there’s a chain from wholesaler to retailer to customer…and back. If none of the customer payments makes it back to the wholesaler, soon there may be few to no wholesalers producing anything worth buying. That’s bad for wholesalers, bad for retailers, and bad for customers. That’s why, for example, Napster, Youtube and torrents upset the system.
Now let’s consider the analog for science journalism, which aims to bring science to the public.