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Survey data find that homeopathic purchases are primarily made by a small segment of the U.S. population for common, self-limited conditions such as the common cold or back pain. Though they can't do anything, a survey in the American Journal of Public Health finds that those who report visiting homeopathic practitioners find the use of these products helpful and that they also tend to pay for complementary and integrative medicine (CIM) gimmicks - even more so than users of supplements do. 





