How to motivate your self, and others to act on climate change, biodiversity or anything else - tips from psychology
This talk may help you if you are thinking about how to motivate both yourself and others, and also governments, to act on climate change, biodiversity loss or indeed anything. The way you might do it instinctively, to focus on all the negatives that need to be fixed, is actually not the best approach. Psychologists call this negative framing.
Psychology says, in order to create engagement, we should present, on balance, three positive or supportive framings for each climate threat we mention.
Epsen Stokes, 8:49 into this video.