SAN FRANCISCO, December 29 /PRNewswire/ --
- MediaCom and Shell Oil leverage the Un-roll to tell Shell's alternative energy story to the world
blinkx, the world's largest video search engine, today introduced the Un-roll Unit, an entirely new and immersive branding experience that gives advertisers the unique opportunity to tell a compelling story through their brand and online television, and enables users to engage with a brand continuously throughout a video. In addition, MediaCom and Shell Oil are among the first agencies and brands, respectively, to deploy the new ad format.