RESTON, Virginia, April 29 /PRNewswire/ --
- comScore data reveal how age and gender impact mobile web destinations and device choices, and how advertisers can benefit
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today revealed that financial services sites, such as those offering banking and stock trading services, are the most popular among European mobile subscribers older than 55, while teenagers are more likely to visit social networking, entertainment and even comic sites on their mobile devices. Not surprisingly, however, younger users tend to access any Internet content much more frequently than their older counterparts.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)