MELBOURNE, Australia, June 1 /PRNewswire/ --
- Effective Measure Extends its Lead in Online Privacy
Effective Measure today announced plans to roll out a new industry leading visitor opt out mechanism that promises a new benchmark in visitor privacy.
Under the new initiative, Effective Measure continues to be fully compliant with EU and US - EU Safe Harbor privacy principles, but will also allow the millions of anonymous users it measures throughout the world a greater deal of control, by offering a permanent visitor opt out mechanism.
Dr Roger Kermode, Chief Privacy Officer at Effective Measure, said that this new initiative reaffirms Effective Measure's relationship of trust with its customers and the anonymous users it measures throughout the world.