A few weeks ago, the 13th annual Susan G. Komen Sacramento Race for the Cure was held. The organization raises money primarily for breast health awareness, screening and support services and a much smaller amount for research so I am always uncertain what 'race for the cure' in their name means but that's marketing. Raising money to do breast cancer screening doesn't have the sizzle of curing cancer, though most here will note that curing cancer in itself is deceptive.
This year, Science 2.0 did its part by buying t-shirts for a local team and we finally got some pictures. Men in pink shirts that say "save second base"? It's the perfect way to raise money.