A recent survey found that even if the cost was 10X as much (though still a small amount), users would pay more if they liked the feel of a smartphone cover. This means designers might benefit more factoring that into product design.
The caveat; this was a small number of students and Hiroshima University staff so not representative even of Japan. Still, it showed willingness to pay more when the reference smartphone cover price was 100 yen and 1000 yen. The covers were differentiated by surface smoothness, height, slipperiness, dampness, granularity, stickiness, and dryness.