BANGALORE, India, June 24, 2010 /PRNewswire/ -- Aditi Technologies, a leading provider of software product and application development services, has been declared a winner in the Online Video category of Microsoft Design Challenge. This event recognizes the best web designers and agencies who propose a technical and visual redesign strategy using Microsoft technologies.

Aditi's mandate was to create an application for category sponsors NDTV to stream their video content to the viewers and provide a personalized and lean-back experience on a computer.

This event - sponsored by Microsoft and the prestigious The Webby Awards in association with - was judged by a distinguished panel of judges which included Mr. Vikram Chandra, CEO, NDTV Networks, Mr. Eric Schaffer, Founder and CEO, Human Factors International, Mr. Pradeep Srivastava, CMO, Idea Cellular Ltd, Mr. Rishi Khiani, CEO, Times Internet Ltd. Mr. Michael Smuga, Sr. Studio Manager, Windows Phone 7, Microsoft.

Aditi was adjudged the best amongst some of the leading Indian design houses on parameters such as user experience, visual design, Microsoft technology integration, scope of user interactivity and social media integration etc. The award was presented to Aditi team by Mr. Steve Ballmer, CEO Microsoft, at Indimix 2010 event in Mumbai.

This is another testimonial of our commitment to excellence and underscores our Product mindset, said Mr. Pankaj Jindal, President, Aditi Technologies, Customer centricity is the key theme across all our engagements, and in this specific case, it was a classic example of blending cutting edge Microsoft technologies like Silverlight and Photosynth with users' mindsets to provide a seamless product experience.

Commenting on this win, Sunil Shinde, VP - Engineering, Aditi Technologies, said This is a very proud moment for us here at Aditi - We had expected the contest to be intense due to participation of the best design houses in the country. Winning this is very important not just from the perspective of showcasing our superlative design competence but our ability to swiftly execute as well.

About Aditi Technologies:

Founded in 1994, Aditi pioneered the idea that great software products can be built out of India. Today, Aditi represents the best Microsoft software development capability in the world. Strengthened by innovative IP solutions, leading global enterprises and software product companies rely on Aditi to predictably deliver quality products and applications. Headquartered in Bangalore - India, Aditi has offices in Seattle, Boston, London, Mountain View, and New York City. To learn more, visit

For More Info: Sandish Handa Lead Marketing Communications Aditi Technologies Email: +91-080-66105600 Amit Nigam Senior Product Manager Aditi Technologies Email:

SOURCE: Aditi Technologies Pvt. Ltd

CONTACT: For More Info: Sandish Handa, Lead Marketing Communications,Aditi Technologies, Email:, +91-080-66105600 ; AmitNigam, Senior Product Manager, Aditi Technologies, Email: