LONDON, March 27 /PRNewswire/ --
- April 1st 2009 is Energy Wasting Day - http://www.energywastingday.com
Wannabe celeb Dan Power is releasing the World's first ever 'anti-eco' single -'Energy Wasting Day' (Wednesday 1st April 2009). In his debut music video, Dan Power (a self-confessed carbon junkie and Jeremy Clarkson fan) is seen cavorting with a group of girls pole dancing around patio heaters, riding a gas guzzling motorbike and advocating all kinds of ways to needlessly waste energy.
Dan's 'Energy Wasting Day' music viral will be seeded on the internet in the run up to April 1st encouraging viewers to visit http://www.energywastingday.com to download the track, buy collectible T-shirts, and become friends via his Facebook, MySpace and Twitter pages.
The campaign is the brainchild of Together (http://www.together.com), the UK's leading climate change campaign, which created Energy Wasting Day as an April Fool spoof in response to research suggesting that over a third of UK consumers are willing to do more to fight climate change in their lives if the issue is made more fun, and less serious.
David Hall, Campaign Director of Together, said: We've all got a bit of Dan Power in us and by poking fun at his antics Energy Wasting Day reminds us all how silly it is to waste energy. With any luck, Dan's single will take the charts by storm.
Together.com makes it easier and cheaper for people to fight climate change in their everyday lives. All proceeds generated from Energy Wasting Day will go to Together which is run by independent charity, The Climate Group.
Note to Editors:
Energy Wasting Day 2009
The Energy Wasting Day campaign and music video can be viewed at http://www.energywastingday.com
Consumers are also able to purchase the Energy Wasting Day single at popular online music stores including iTunes and Napster for 79p.
Energy Wasting Day was created in response to research Consumers, Brands and Climate Change commissioned by The Climate Group in June 2007/8.