LONDON, July 1 /PRNewswire/ -- B-Unique, a division of Atlantic Records UK, today announced an innovative cross-platform marketing initiative with iTunes in the UK and Ticketmaster UK for Primal Scream's new album 'Beautiful Future' released on 21st July. Fans pre-ordering the album via the iTunes Store in the UK ( will be given an exclusive early option to buy tickets to the group's forthcoming tour.

From 1st July iTunes customers who pre-order a copy of Primal Scream's new album 'Beautiful Future' to be downloaded on 21st July when it is released will also receive exclusive access to a pre-sale at for the band's forthcoming UK tour.

Fans will receive an email with a unique code that they can use at for 48 hours from 30th July until 1st August to exclusively purchase tickets to the band's UK tour before it goes on sale to the general public. Furthermore, iTunes customers who download the album will receive an exclusive additional track called 'Urban Guerrilla', and those who pre-order the album will receive a further track called 'Time Of The Assassins'.

'Beautiful Future' will be the ninth studio album by Primal Scream and their first release through their new record label B-Unique, a division of Atlantic Records. The album promises a heady mix of genre-crunching tracks, combining Philly soul, dark electro, accelerated rock 'n' roll riffs and pure British pop. The first single 'Can't Go Back' is released on 14th July.

Vito Iaia, Senior Director of Music Services, Ticketmaster Europe said; "We're excited to offer this great service in partnership with iTunes. Primal Scream fans get great benefits like exclusive access to tickets before the general public and it means that artists can offer innovative ways of bringing the live experience and recorded music closer together."

Martin Toher, Managing Director, B-Unique said, "I am delighted that this innovative promotion with iTunes and Ticketmaster also marks our first album release through our partnership with Atlantic Records. It offers fans an attractive deal, driving digital pre-orders of this fantastic album and raising the visibility of Primal Scream's highly anticipated tour at the same time."

Max Lousada, President, Atlantic Records UK said, "This promotion is an excellent way to launch our relationship with Primal Scream, one of the UK's most exciting and eclectic bands. It's another example of our ability to provide our acts with flexible services that pull together different aspects of their career to create highly desirable offers for the fans."

About Ticketmaster

As the world's leading live entertainment ticketing and marketing company, Ticketmaster connects the world to live entertainment. Ticketmaster operates in 20 global markets, providing ticket sales, ticket resale services, marketing and distribution through, one of the largest e-commerce sites on the Internet; and international Web sites including approximately 6,500 retail outlets; and 23 worldwide call centres. Established in 1976, Ticketmaster serves more than 9,000 clients worldwide across multiple event categories, providing exclusive ticketing services for leading arenas, stadiums, professional sports franchises and leagues, college sports teams, performing arts venues, museums, and theatres. In 2007, the company sold more than 142 million tickets valued at over US$8 billion on behalf of its clients. Ticketmaster is headquartered in West Hollywood, California and is an operating business of IAC (NASDAQ: IACI).

About Warner Music International:

Warner Music International (WMI) is Warner Music Group's global (ex-U.S.) recorded music division that markets and distributes WMG's world-class roster of U.S. and international recording artists through a network of affiliates and licensees in more than 50 countries. With a commitment to developing local talent as well as marketing international superstars, WMI leverages its expertise in each region around the world to attract and cultivate a diverse international artist roster. WMG is a pioneer in delivering music content in new and exciting ways, with a track record of 'firsts' in the digital space.

For more information contact: Rosie Hills or Jon Wiffen Ticketmaster UK, Phone: +44(0)207-344-4000.