KINGSTON UPON HULL, England, April 20, 2010 /PRNewswire/ -- Axida, a leading provider of intelligent home delivery solutions, today announced that it has been included in the list of five Cool Vendors in the Cool Vendors in Supply Chain Management, 2010 report by Gartner, Inc.1 The report analyzes Axida's advanced home delivery software - Axida HDi - which is used by major retailers and third party logistics companies (3PL).

Axida HDi manages complex home deliveries where the product, service or proposition requires a customer to be present at the time of delivery. The system allows retailers to offer specific delivery time slots to their customers so that they can arrange to be at home to receive their goods.

Companies using Axida HDi include retail clients Ikea, Laura Ashley and Wickes and logistics companies such as CEVA Logistics (which provides a dedicated service to Tesco and shared service to a number of retailers, including Sainsbury's and Habitat) and Wincanton (which provides dedicated services to MS and Best Buy).

We believe Axida's inclusion in the Cool Vendor report by Gartner validates our position as an innovator in the home delivery solutions market. Axida HDi software leads the way in managing the entire home delivery process by orchestrating the supply chain from supplier or retailer to consumer, enabling our clients to improve business performance and service, said Wayne Holgate, Director of Axida.

By using Axida HDi, our clients are increasing customer satisfaction with a significantly higher percentage of successful first-time deliveries within the promised time window. In addition, our clients are benefiting from an increased numbers of drops per route, which reduces the cost of delivery. The combination of these improvements results in a lower carbon footprint through better use of resources. In short, we put our clients in control of the balance between service and costs, he added.

1. Gartner Cool Vendors in Supply Chain Management, 2010 by Cool Vendors in Supply Chain Management, 2010 C. Dwight Klappich, Tim Payne, Tim Zimmerman, Chad Eschinger, 12 April 2010.

Cool Vendor Disclaimer

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: innovative, enable users to do things they couldn't do before; impactful, have, or will have, business impact (not just technology for the sake of technology); intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

http://www.axida.com

Notes to Editors

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SOURCE: Axida

CONTACT: Contacts: Wayne Holgate, Axida Director, +44(0)1482-783630,email: w.holgate@axida.com