LONDON, July 16 /PRNewswire/ --

- Betfred to Join the Leading Skill-Based Games Network

GameAccount, a leading software developer and supplier to the regulated online gaming industry has signed a software licensing agreement with Betfred, operator of the Betfred licensed betting shops and major UK online sportsbook The multi-year deal enables Betfred's online customers to engage in playing GameAccount's market leading portfolio of online games including Poker Dice; Gin Rummy; Multiplayer Blackjack; and Backgammon. All GameAccount person-to-person skill games offer multi-table tournaments together with head-to-head cash games.

"We see head-to-head games as the next key products to add to our established gaming portfolio and complement our sportsbook, and are excited about implementing these emerging games. Having examined the experience and technical capabilities of all potential suppliers, we believe GameAccount to be the market leader and are delighted to be joining their network." said Nick Mounteer, Head of Operations for Betfred.

Betfred becomes the latest licensee sportsbook operator in 2008 to join the GameAccount Network following membership by William Hill, Gala Group, Sportingbet Europe, BoyleSports PaddyPower, Stan James and most recently BlueSquare. All GameAccount licensees enjoy the benefits of GameAccount's recent launch of Poker Dice together with various software upgrades including navigation enhancements for the games lobby, moderated chat rooms, more information for tournament players and brand new side games. For the first time in the skill gaming industry, players can chat among themselves within the game lobby view without missing a moment of live person-to-person gaming action.

"We are delighted to welcome Betfred into our fast-growing Network, which has experienced explosive growth in player numbers and staking activity since the beginning of 2008. Betfred's timing is excellent, following our major software upgrade taking our award-winning software to the next evolutionary stage and the release of head-to-head Poker Dice, already a firm favourite among players," said Dermot Smurfit, COO. "With existing poker businesses under pressure from US-facing poker operators our games enable our blue-chip corporate customers to mine a strong seam of demand for these emerging games in regulated markets. Our investment in the regulated infrastructure in all major white-listed licensing jurisdictions speaks volumes of our commitment to growing the market for person-to-person games. Our licensees and the number of players online at peak times demonstrates our proposition to any operator seeking person-to-person games business 'Beyond Poker'. Betfred is our third licensee sportsbook operator utilising the Finsoft sports betting software platform."

"Come and visit us at Booth 622 at EiG in Barcelona September 23-25."

About GameAccount

GameAccount is the #1 skill gaming provider for regulated sportsbook, casino and poker operators seeking a single-wallet skill gaming solution. The company's proven portfolio of dynamic games attracts recreational gamers and is the perfect vehicle to build and sustain a broad user audience. GameAccount powers leading online partners such as William Hill, Sportingbet Europe, Stan James, BoyleSports, Paddy Power and Gala Coral. GameAccount's financial services platform supports full multilingual white-label solutions with seamless login and real-time funds transfers for a true 'single-wallet' experience. GameAccount's multi-table tournament technology, unique to skill gaming, drives longer customer lifetimes and creates superior value from players.

For more information please visit:

Visit Booth 622 at the EiG conference Barcelona 23-25 September 2008

About Betfred

Betfred, led by Chairman and founder Fred Done, are the world's biggest independent bookmakers and the UK's biggest independent high street retailer with over 750 shops, 5000 employees and a turnover in excess of GBP1.5 billion. Betfred are also the official bookmakers and gaming partner for Wembley Stadium and Manchester United.

For more information please visit:

Betfred online gaming is operated by Petfre (Gibraltar) Limited, who are licensed by the Gibraltar Government.

For more information on GameAccount or skill-based Gaming contact:

Dermot Smurfit COO GameAccount +44-(0)-207-659-2500

For more information on GameAccount or skill-based Gaming contact: Dermot Smurfit, COO, GameAccount, +44-(0)-207-659-2500,