EDINBURGH, Scotland, March 11, 2011 /PRNewswire/ -- Bigmouthmedia has expanded the range of analytics services on offer to clients after announcing that the agency has been awarded global professional accreditation status by Nedstat.

Underlining bigmouthmedia's expertise in web analytics, ( http://www.bigmouthmedia.com/products_services/web_traffic_analysis/) two members of its team recently passed Nedstat's prestigious Sitestat professional exam qualifications. The accreditation, which will allow the agency to work as a Sitestat Authorized Partner, represents the latest step in the company's strategy to expand and diversify the range of services on offer to clients.

"This is a significant move forward in terms of our ability to provide clients with a wide set of tools and web analytics services. While we will continue to offer qualified expertise in the use of Google Analytics to track and measure the success of brands' online marketing campaigns, Sitestat accreditation allows us to deliver the analytics package best suited to each client's objectives," said Head of Media Services Susana Inarejos.

Nedstat is a leading provider of web analytics and innovative solutions for online business optimisation. Recently acquired by comScore, the company is developing its education resources to include more advanced analytics training programmes utilising the application of comScore's demographic specific data. Users of the web analytics tool Sitestat focus on online business optimisation, segmenting and targeting techniques and how to apply these to improve results of campaign applications and other optimisation tools.

Setting the standard in web analytics services alongside dedication to delivering results, bigmouthmedia's growing Analytics Services team achieved global professional accreditation by Nedstat after passing an intensive training course at the company's Amsterdam headquarters. The agency meanwhile maintains its status as a Google Analytics partner in both the UK and Germany.

Offering clients a wide range of web analytics packages is quickly becoming an integral part of any global marketing campaign as brands increasingly demand a measurable marketing campaign which delivers maximum ROI. Bigmouthmedia and LBi are the only UK companies which are both Google Analytics and Nedstat accredited, enabling a diverse and complex offering of web analytics packages.