CAMBRIDGE, Massachusetts, July 14 --

- Brightcove launches 30-day free trial program to accelerate platform adoption
in Japanese market

Brightcove Inc., the leading online video platform, today announced the general
availability of the first fully-localized white-label online video platform for
the Japanese market. With today’s announcement, Brightcove extends its
existing localized player architecture to include the full suite of back-end
online video platform services, including content management, player design and
publishing, delivery, product documentation and customer support. Brightcove
also announced today the launch of a new 30-day free trial program to accelerate
the adoption of the Brightcove online video platform in the Japanese market.

Japan is one of the most exciting and fast-growing markets in the world for
online video and continues to be an important investment priority in
Brightcove’s global expansion strategy, said Jeremy Allaire, Brightcove
chairman and chief executive officer. The general availability of a
fully-localized end-to-end Brightcove platform and new promotional programs will
build on our existing momentum in the market and significantly expand adoption
throughout the country.

Over the past several years, Brightcove has established itself as the market
leader in the online video platform category in North America and Europe. With
the launch of its fully-localized platform in Japan, Brightcove now cements its
leadership position in the Japanese market. In the year since launching in
Japan, Brightcove has worked closely with leading media organizations and
marketers in the country to align platform features with unique market
requirements and answer the wide-ranging needs of the country’s rapidly
growing online video sector.

Also announced today, Brightcove has launched a new 30-day free trial program
for Japan that provides access to the localized, full-featured Pro edition of
the Brightcove online video platform. Brightcove Pro is designed for
professional website video teams and provides a comprehensive and flexible
online video platform with the services and scale needed to run world-class
online video businesses. The free trial program, as well as localized tutorials
and documentations, can be accessed through Brightcove’s Japanese website and the Brightcove 3 Studio

Brightcove established its majority-owned subsidiary, Brightcove KK, in Japan
in 2008 with US$4.9 million in new investment from Brightcove Inc. and four
market-leading Japanese strategic partners: Dentsu, Inc., J-Stream, Inc.,
transcosmos, Inc. (transcosmos), and Cyber Communications, Inc. (CCI).
Brightcove KK is a fully staffed operation that includes a leadership team and
sales, marketing, engineering and customer support staff all based in Japan.
Brightcove KK customers include leading media companies and brand marketers,
such as Tokyo Broadcasting System (TBS), Asahi Breweries Group, Sony Music
Network Japan, Shueisha Publishing and Orange Page net. Additionally, Brightcove
was chosen by Web TV distribution giant, PRESENTCAST, for, the
exclusive online video portal in Japan for coverage of the Beijing Olympic

About Brightcove

Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business with
offices across North America, Europe and Asia. For more information, visit

SOURCE: Brightcove Inc.

North America, Erika Shaffer of SutherlandGold Group; +1-206-972-5514,; or Japan, Rie Kubota of LBS Co., Ltd.,
+81-3-3769-1351,; or Europe, Stephen Orr of AxiCom,
+44-20-8392-4056,, all for Brightcove