MIAMI and MOSCOW, August 24, 2010 /PRNewswire/ -- Euroset, the largest mobile phone and consumer electronics retail chain in Russia and the Commonwealth of Independent States (CIS), and Brightstar, the leading global provider of services and solutions for the wireless industry, announced today the signing of a multi-year agreement. Brightstar will immediately begin assisting Euroset on the sourcing of mobile devices, as well as mobile device strategy and category management.
As part of this agreement, Brightstar will also provide Euroset with various supply chain and retail operations services, and the two companies will also identify and pursue additional joint market development opportunities.
With Brightstar's experience and expertise from working with the world's top device manufacturers, operators and retailers, we are expecting Euroset's profit margin to increase, said Alexander Malis, president of Euroset.
Euroset sells more than 9 million mobile handsets annually, capturing more than one-third of the Russian mobile retail market.
Brightstar is extremely proud to have this opportunity to begin operations in Russia, and we are thrilled to be working with Euroset, one of the top retailers and brands in Russia and the CIS, said Marcelo Claure, chairman, president and CEO, of Brightstar Corp. Through this agreement, our innovative services will further strengthen Euroset, as we anticipate consumer behavior, quickly respond to market opportunities, customize the consumer shopping experience, and deliver the products and customer service that keep consumers coming back for more.
Brightstar's global business platform, and its people, processes, and tools are in the center of the global wireless ecosystem helping leading manufacturers, operators, retailers and enterprises drive additional sales and profit in the wireless category.
Brightstar is a multi-billion dollar global services company providing solutions to Manufacturers, Operators, Retailers, and Enterprises serving the telecommunications industry. With sales and distribution facilities on six continents, Brightstar offers its customers the largest global reach, enabling the right product to be in the right place, at the right time. For more information about Brightstar, please visit http://www.brightstarcorp.com.
Euroset is the leader of the mobile phones retail market in Russia and the Commonwealth of Independent States that operates more than 4300 mobile retail outlets in about 1370 cities in Russia and CIS. The company was founded in 1997 and is based in Moscow, the Russian Federation.
SOURCE: Brightstar Corp.
CONTACT: Michele M. Merrell, Senior Director of Global Marketing andCommunications, Brightstar Corp., +1-305-921-1484,email@example.com; Ulyana Smolskaya, PR-Director, EurosetCompany, +7-964-500-75-19, firstname.lastname@example.org