LONDON, February 25, 2010 /PRNewswire/ -- Champagne Louis Roederer were delighted to sponsor the Love Ball on Tuesday night at The Roundhouse, Camden. The event, hosted by Supermodel Natalia Vodianova and Lucy Yeomans, Editor of Harper's Bazaar UK, also included an auction to raise funds for The Naked Heart Foundation, a charity that builds play facilities for underprivileged children in Russia and the UK.

Lots in the auction included works of art, a stunning De Beers necklace designed by Natalia and some wonderful money can't buy gifts. One such gift, donated by Champagne Louis Roederer, was an exclusive chance for two people to visit the cellars and witness the creation of Cristal, the most famous champagne in the world. Together with this elite visit the winner received a very rare jeroboam of Cristal Rosé 2002 - perhaps the most exclusive champagne in the world from the best vintage since 1990, presented in the ultimate celebration bottle. The lot sold for GBP11,000 contributing to the astounding GBP1.06 million raised in the auction.

Guests included Elizabeth Hurley-Nayar, Kate Moss, Diane von Furstenberg, Amber le Bon, Peaches Geldof, Johnny Borrell, Joely Richardson, Piers Morgan, Matthew Williamson, and Anya Hindmarch, who sipped Louis Roederer Brut Vintage 2004, to complement a host of different canapés throughout the reception comprising:

Beef Wellington Hereford beef wrapped in pastry with foie gras, Bayonne ham and black truffle Marinated Romney Farm beetroot and feta with pistachios Wafers thin beetroot marinated in honey and cabernet vinegar, served with feta cheese and grated pistachios Crab, and finger lime and samphire Flaked Dorset crab served on crisp taro with samphire and finger lime

To date, The Naked Heart Foundation has raised funds to build 39 play facilities in 30 Russian towns and cities in 4 years, 32 of which are in public parks or residential areas. The rest are situated in orphanages, rehabilitation centres, foster centres and children's hospitals.

Michel Janneau, Director of Communications at Champagne Louis Roederer, attended the Love Ball and said that he was extremely proud to be a part of this year's event and hopes to continue the support of the Love Ball in future years.

Notes to editors: Founded in 1776, and the property of the same family since 1819, Louis Roederer is today one of the last major Champagne Houses to be an independent family affair. The annual production of its wines represents almost 3 million bottles, distributed to 80 countries worldwide, with a turnover of 91 million euros.

SOURCE: Champagne Louis Roederer

CONTACT: Please contact Pike PR Marketing Ltd: +44(0)207-348-6101, for further information and images.