HONG KONG, July 22 --
Electronic Arts Inc. (Nasdaq: ERTS) and NetDragon Websoft Inc., a leading game
developer and operator in China (NetDragon, with its subsidiaries collectively
know as the Group; Hong Kong Stock Code: 777), today announced a licensing
agreement for the development of a new massively multi-player online role
playing game (MMORPG) based on Ultima Online(TM) from Electronic Arts. As part
of the agreement, NetDragon will develop the new Ultima Online(TM) in
collaboration with EA’s Mythic Entertainment, and have the exclusive
operating license for China, Hong Kong, Macau and India.
We are delighted to further our relationship with EA through the development of
Ultima Online(TM), said Mr. Liu Dejian, Chairman and Executive Director of
NetDragon. Capitalizing on our ability to create a strong online gaming
experience, we are confident that Ultima Online(TM) will be a success in China
and will also achieve remarkable results in the other markets where we’ll
operate the game.
Jon Niermann, President of EA Asia said, Ultima Online(TM) is a well known EA
property and we’re delighted to bring the game to fans in China, Hong
Kong, Macau and India. NetDragon is a proven partner and we’re confident
in their expertise to build and operate a great gaming experience for players.
Rob Denton, General Manager and Vice President of Mythic Entertainment added,
We’re thrilled to be able to work with NetDragon to bring the pioneering
Ultima Online to a new audience in these exciting markets.
NetDragon Websoft Inc. is one of the leading online game developers and
operators in the PRC. The Group’s game portfolio comprises a range of
MMORPGs (Massively Multiplayer Online Role-Playing Games) that cater to various
types of players and gaming preferences. The Group has successfully developed
and marketed many popular online titles of various styles. Its current offerings
include the games Way of the Five, Eudemons Online, Conquer Online, Zero Online,
Tou Ming Zhuang Online and Heroes of Might and Magic Online. Some of the games
are also available in foreign languages, including English, French and Spanish.
The Group also has four games currently in development, including Tian Yuan,
Disney Fantasy Online, Dungeon KeeperTM Online and CJ7 Online, which are
expected to be launched from 2009.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a
leading global interactive entertainment software company. Founded in 1982, the
Company develops, publishes, and distributes interactive software worldwide for
video game systems, personal computers, wireless devices and the Internet.
Electronic Arts markets its products under four brand names: EA(TM), EA
SPORTS(TM), EA Mobile(TM) and POGO(TM). In fiscal 2009, EA posted GAAP net
revenue of US$4.2 billion and had 31 titles that sold more than one million
copies. EA’s homepage and online game site is http://www.ea.com . More
information about EA’s products and full text of press releases can be
found on the Internet at http://info.ea.com .
EA, EA SPORTS, EA Mobile, POGO, Dungeon Keeper, Mythic Entertainment, Ultima
and Ultima Online are trademarks or registered trademarks of Electronic Arts
Inc. in the U.S. and/or other countries. All other trademarks are the properties
of their respective owners. All rights reserved.
SOURCE: NetDragon Websoft Inc.
NetDragon Websoft Inc. - Ms. Maggie Zhou (Investor Relations Department),
+86-591-8754-3120 (Tel), or +86-591-8754-1761 (Fax), or firstname.lastname@example.org; Electronic
Arts Inc.- Claire Zhou, EA China, +86-21-6132-1516, or email@example.com; Tiffany
Steckler, EA Corporate Communications, +41-22-316-1322, or