OXFORD, England, January 17, 2011 /PRNewswire/ -- Electrocomponents plc , the world's largest high service distributor of electronics and maintenance products, announced it has become a Senate Member of IMRG, the UK's industry association for global e-retail.

"We're delighted that Electrocomponents has joined our prestigious list of 22 Senate Members to help us promote standards and best practices in the industry," said James Roper, Chief Executive at IMRG. "The expertise that they bring from their specialist area will prove invaluable as we continue to shape the future of e-retailing. Electrocomponents will play an important role in the Senate thanks to the company's innovative online strategy and focus on continuous improvement."

As a Senate Member Electrocomponents, trading as RS Components and Allied Electronics, joins other industry leaders such as Microsoft, Tesco, DHL and John Lewis Partnership, to realise the community's vision to maximise the commercial potential of online shopping. The Senate directs activities, steers policy, governs codes of practice and provides leadership for IMRG membership and the wider e-retail community.

"As a leading industry player in the eCommerce arena, we are committed to providing our customers with a sophisticated and innovative end-to-end online experience," said Keith Reville, General Manager eCommerce, Electrocomponents. "Our eCommerce strategy has transformed the way we do business and the service we offer to our customers. We've capitalised on new technologies to improve performance such as more customised information and marketing programs, and the rapid introduction of new products. We feel that our experience and the results we have seen from our approach to understanding our customers will be valuable to other IMRG members and we welcome the opportunity to contribute and benefit from our Senate membership."