LONDON, May 25, 2010 /PRNewswire/ -- The astonishing growth of the Apple App Store has prompted a great pace of innovation in the mobile content industry. New applications stores have been launched throughout last year and a vast number of innovative applications is now available on various devices and for different platforms. However, this fragmented scenario raises some concerns in terms of long term sustainability. Some initiatives are already in place to create a more harmonized content development and delivery environment. The Web with its universal and borderless platform could also be an alternative and open approach for the mobile content industry.


These market developments will be discussed during Frost Sullivan's next quarterly Analyst Briefing on the Modes of Mobile Content Industry on Tuesday, 1 June 2010, at 16.00 BST.

The phenomenon of the application stores is the event of the last year in the mobile industry. However, the race to having stores has created an archipelago of islands disconnected one to the other. This has driven the industry to look for more open model of content delivery and the Web is a natural candidate, says Saverio Romeo, Senior Industry Analyst for Frost Sullivan ICT practice.

Highlights of the briefing include an analysis of the status quo of the application stores looking at the performance and future challenges. The second part of the presentation explores the evolution of the mobile web. The briefing will be concluded by a discussing the role of the stores and the web in the future mobile content industry.

This briefing will benefit the entire mobile content market value chain: mobile device manufacturers, mobile network operators, content providers, applications' developers and related technology and service enablers.

To participate in the briefing, please email Joanna Lewandowska at with the following information: your full name, company name, title, telephone number, e-mail, address, city, state and country. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

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SOURCE: Frost SOURCE: Sullivan

CONTACT: Joanna Lewandowska, Corporate Communications of Frost Sullivan,+48-22-390-41-46,