LONDON, February 17 /PRNewswire/ -- In this year of economic downturn and reduced consumer spending the Harvard Business Review, in its 2009 survey of ideas and trends that will have an impact on business, include social pressure and persuasion as important factors. These ideas, and more, come from the International bestselling book Yes! 50 Secrets from the Science of Persuasion.

Understanding persuasion research and how it can be easily and often costlessly applied by businesses can dramatically improve sales revenues, marketing success and even improve effectiveness in areas such as leadership and negotiation, says Steve Martin one of the book's authors.

Other research from the book shows

- How businesses can use the power of peer and social groups to increase revenues - The simple changes leaders and managers can make to influence and create change in their organisations. - How to increase the success of sales campaigns by sometimes just changing a few words on advertisements - How the effectiveness of customer loyalty programmes can be doubled by making a small change to commonly employed schemes - How one television advertisement shattered a 20-year sales record by seemingly inconveniencing its audience

Written by a UK/US team comprising a US psychologist, a UK business consultant and the world's most quoted expert in the field of persuasion, in less than a year since publication Yes! 50 Secrets from the Science of Persuasion has become an International success appearing on the New York Times, Wall Street Journal and Business Week best seller lists. It has been translated into 20 languages and was nominated for the 2008 Royal Society Book Prize.

Yes! 50 Secrets from the Science of Persuasion is written by Dr. Noah Goldstein, Steve Martin and Dr. Robert B. Cialdini.

The authors can be available for interview and to write articles.

Press enquiries please contact or +44(0)870-787-4747

Test your persuasion skills for free at

Press enquiries please contact or +44(0)870-787-4747