LONDON, August 19 /PRNewswire/ --
- isango!, the Largest Online Travel Experience Provider in Europe Launches German Site http://www.isango.de in Record Time.
Another first for isango.com as it rolls out the first, truly localised travel experiences offering in the German market. Only 4 months after raising the necessary funds, the dynamic startup has put together a dedicated site for German customers on http://www.isango.de. Far more than just a translated version of isango! - it is a site truly tailored to German customers, in line with the country's e-commerce regulations and crucially, offering tour and activity products across the world conducted in the German language.
Germany has the highest volumes of outbound tourism in the world and a confident online consumer. German low cost carriers and DIY online travel agents are well established in the market, making it ripe for an unbundled 'tours and activity' offering.
And it's not only consumers crying out for the category. isango! enjoys a hybrid B2C and B2B business model, and has received a very enthusiastic response from strategic distribution partners in Germany. The company will soon be rolling out its German 'gold' label product to its pan-European partners and is actively seeking additional business partnerships to extend its reach and online awareness in Germany.
Daniele Beccari, Vice President Europe, isango! says:
"As the first travel experiences aggregator to launch a truly localised European offering, we are hugely excited about the opportunity that the German market presents. Since launch, 18 months ago, we have received a great deal of consumer and trade interest from Germany prompting our choice of this market as our first localised offering! http://www.isango.de represents a big milestone in our European expansion plans."
The launch in France is currently under development and is projected to happen by year end.
About isango!
Don't travel the world... Experience it!
isango! (http://www.isango.com) is a market-leading provider of global travel experiences. Launched in late 2006 by former consultants and executives from Expedia and Cendant/ ebookers, it provides consumers and business partners with an authoritative online resource for planning and booking unique experiences and activities.
The site gives the low-down on each country, providing detailed information about the destination and the activities as well as suggested itineraries. With the ability to tailor make trips according to personal interests and preferences, isango! provides holiday makers with easy online access to previously hard-to-book products.
isango! offers more than 4,000+ activities in 60+ countries and not only sells direct to consumer but via partner companies such as airlines, car rental firms, hotel groups and travel portals including Ryanair , Hertz, Yahoo, Teletext and WAYN
Why choose isango!?
- Value for money: the best experiences at the lowest prices, and with no hidden costs - Quality: the most reliable operators - Flexibility: to accommodate changes to travel plans with an easy cancellation policy - Security: booking with peace of mind
For further information contact: Daniele Beccari, European VP, Daniele.beccari@isango.com, +44-20-7631-0109; Jessica Butcher, Head of Partnerships, Jess.butcher@isango.com, +44-20-3008-5482
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