MONACO, November 13 /PRNewswire/ -- His Serene Highness Prince Albert II announced Professor Lawrence Lessig as the winner of the second annual Monaco Media Prize tonight at a special ceremony during the 2008 Monaco Media Forum in Monte-Carlo.

Lawrence Lessig, professor of Law at Stanford Law School and founder of the school's Center for Internet and Society, was awarded the prize for his efforts to bridge the gap between outmoded copyright laws and new technology, and for his tireless yet peaceful questioning of the ownership of content.

The Monaco Media Prize, created to acknowledge innovative use of media for the betterment of humanity, was bestowed by HSH Prince Albert II of Monaco, who stated, Lawrence Lessig is a pioneer in the true sense of the term -- a peacemaker who has bravely walked into one of the most hotly contested battles of the Internet age: copyright and the whole question of the 'ownership' of content in a digital world.

Lessig is a writer and teacher of constitutional law, contracts, and the law of cyberspace, and is co-founder of Creative Commons whose mission is to use private rights to create public goods. He is the author of five books about the progression of digital culture, including the most recent, Remix: Making Art and Commerce Thrive in the Digital Economy.

On accepting his award, Lessig said, It is a surprise and an honor that an award like this comes to a person like me from a group like the Monaco Media Forum. It shows progress in understanding on both sides, and the opportunity for some solution to the questions of IP in a digital age.

The award was announced during a dinner at the third annual Monaco Media Forum, an invitation-only, non-profit conference where some 300 of the world's key players in both new and old media - including CEOs of global media groups, financiers, digital experts, entrepreneurs, senior journalists, academics and bloggers - have convened for three days to discuss and debate the digital revolution and its impact on the new media landscape. MMF is co-produced by PublicisLive and Monaco Mediax.

The prize winner was chosen by a select group of Monaco Media Forum advisors, led by HSH Prince Albert II.

For more information, go to http://www.monacomediaforum.org.

About The Monaco Media Forum

Chaired by HSH Prince Albert II of Monaco, the Monaco Media Forum is co-chaired by Nikesh Arora, Jean-Bernard Levy, Maurice Levy, Ruigang Li, James Murdoch, Ben Silverman, and Niklas Zennstrom. This event is a unique, invitation-only platform spanning interlocking realms of media, finance and advertising through local, regional and global perspectives, with particular emphasis on Europe and the Middle East. Featuring the most important names in media, communications and technology, the forum is an essential tool not only for seeing the future, but building it. http://www.monacomediaforum.org

About Monaco Mediax

Monaco Mediax is a non-profit organization in charge of developing for the Principality of Monaco world-renowned events in the media industry such as the Monte-Carlo Television Festival, Imagina, SportelMonaco, SportelAsia, SportelAmerica, WIMA and now the Monaco Media Forum. The honorary president of the organization is HSH Prince Albert II of Monaco. http://www.monacomediax.com

About PublicisLive

PublicisLive is a Geneva-based agency behind the world's most prestigious conferences and corporate events. PublicisLive is designed to meet the increasing demand on the part of governments, institutions and corporations for sophisticated, content-rich live events. Key global clients include the World Economic Forum, which stages its famous annual meeting in Davos, Switzerland, the Monaco Media Forum and global clients such as L'Oreal, BT and Sanofi. PublicisLive is part of Publicis Groupe, one of the world's leading communications and marketing groups.

PRESS CONTACTS: Alayne Reesberg, +44-7502-254804, Beth Howard, +1-310-463-6294, info@monacomediaforum.com; Monaco Media Forum, Villa Le Mas, 4 Bd du Jardin Exotique, MC 98000 - Monaco