LONDON, December 24, 2010 /PRNewswire/ -- eCoupons.com announced the second annual Cyber Boxing Day, the online version of the manic Boxing Day frenzy minus crowded shopping malls, limited inventory, long waits and bad weather. According to a new online CyberBoxingDay.co.uk/YouGov survey, UK adults online plan to browse or shop online 10% on Christmas Eve, 8% on Christmas Day, 15% on Boxing Day and 29% during Boxing Week. During Boxing Week, 46% of those aged 18 to 24 and 40% of those aged 25 to 34 plan to browse or shop online. With the VAT increasing to 20%, 31% of shoppers online are likely to buy online before 4 January. The CyberBoxingDay.co.uk website will feature hundreds of online Boxing Day sales starting on Christmas Eve.
According to Matthew Cheng, MD of eCoupons.com and creator of the CyberBoxingDay.co.uk website said, "Close to half of those aged 18 to 35 plan to shop online during Boxing Week with a purpose - to beat the VAT increase. Online shoppers will sneak a peak at sales on Christmas Eve, browse on Christmas Day and then start buying on Cyber Boxing Day."
Men more than women plan to shop online on Christmas Eve (12% vs 7%), Christmas Day (10% vs 6%) and Boxing Day (16% vs 15%). Only during Boxing Week did women outnumber men (30% vs 27%). On Boxing Day, 28% of those aged 18 to 24 and 23% of those aged 25 to 34 plan to browse or shop online. By region, Londoners, plan to browse or shop online 13% on Christmas Eve, 11% on Christmas Day, 17% on Boxing Day and 29% during Boxing Week. In comparison, except for Christmas Day, Northern Ireland was the most enthusiastic region - 17% plan to browse or shop online on Christmas Eve, 7% on Christmas Day, 27% on Boxing Day and 31% during Boxing Week.
Boxing Day online sales will get an additional boost because of the impending VAT increase. By age and gender, 44% of those aged 18 to 24, 38% aged 25 to 34, 34% aged 35 to 44 and 33% of Men vs 29% of Women are very or fairly likely to make purchases online over the Christmas period in order to avoid the VAT increase on 4 January.
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All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2117 adults. Fieldwork was undertaken between 15th - 17th December 2010. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).