Mobile World Congress, BARCELONA, February 16 /PRNewswire/ --

- mPortico's Platform, the First Mobile Application Store to be Sold on, Enables Cellular Users to Access the Latest Entertainment by Simply Loading a Mobile Memory Card Into Their Phones

mPortico, the developer of cutting-edge mobile content distribution solutions, is pleased to announce the commercial sales launch of its Cross-Platform Mobile Application Store on, The Internet Superstore(TM), simultaneously with the opening of Mobile World Congress 2009.

The mPortico product is a cross-platform mobile entertainment and information, utilizing Kingston Technology's memory cards, which offers an exciting, new medium for radically improving the delivery of media rich content to better serve savvy cellular customers.

mPortico's Mobile Application Store represents a comprehensive Mobile Media Distribution Network that serves as a meeting place for all partners in the mobile entertainment and information arena. With this product launch, Mobile Content and Memory Providers can now enjoy compatibility in multiple operating systems with a multitude of Mobile Operators' handsets, as well as global management and distribution of content. Mobile Network Operators and Handset Manufacturers obtain a turn-key Mobile Application Store, while obtaining a tool for comprehensive customer lifecycle management for their subscriber base.

Cellular users purchasing the cross-platform compatible memory cards, pre-loaded with rich media content, will now enjoy simple access to entertainment and information, three-click purchases and a greatly improved rich media experience.

Shimon Constante, CEO of mPortico, said, mPortico is committed to the principle of compatibility. Our product addresses the wish lists of mobile operators, equipment vendors, Internet and entertainment professionals and, most importantly, mobile customers eager to expand the functionality and entertainment value of their phones. Launching mPortico's Cross-Platform Mobile Application Store on is yet another way in which we can improve the delivery of high-quality mobile entertainment and information to the public.

Content featured on the first available product includes preloaded games, video clips, ringtones, and wallpaper from award winning mobile content studios, as well as leading entertainment brands. Users will enjoy immediate access to online content through the mPortico application interface as well as a WAP-based interface offering universal access to new content.

About mPortico

mPortico is a mobile media company, developing cutting-edge solutions for mobile content distribution. mPortico has developed a distribution platform, which improves the delivery of mobile rich content for use in mobile phones -- such as videos, games, ringtones, news and advertising. A wide variety of premium content is preloaded on mPortico-powered memory cards for mass distribution through retail outlets. In conjunction with this next generation technology, mPortico has established partnerships with world class memory manufacturers, premium content providers, and the largest mobile and big box retailers, creating a comprehensive, Mobile Media Network for the delivery of entertainment and information.

For more information, contact

Matthew Shapiro at mPortico, +972-9-954-1924 or

For more information, contact Matthew Shapiro at mPortico, +972-9-954-1924 or