SUNNYVALE, California, February 11 /PRNewswire/ --

- Professional Programming Drives U.S. Growth for Largest Mobile Video Destination

Today mywaves, the largest mobile video destination, announced that its popular mobile video service has reached more than 18 million mobile phones around the world. This marks a dramatic increase in adoption, particularly in the U.S. where mywaves has seen a 70% increase in month-over-month usage since last fall. With more than 5 million monthly unique visitors seeking branded, professional programming to watch on their mobile phones, mywaves has quickly built one of the largest and most engaged mobile audiences.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080211/AQM162 )

mywaves attributes its growth in popularity in the U.S. to an increase in adoption of video-enabled phones and its own bolstered, ad-supported content offering. In the past three months, mywaves has inked content deals with media giants Fox, CBS, Columbia Records, and Nettwerk Music and emerging creative powerhouses RipeTV, Mondo Media, National Banana, and Xonger, to name a few.

"Consumer demand for free mobile video entertainment continues to rise, driving millions of viewers to mywaves each month," said Rajeev Raman, mywaves Founder and CEO. "We're working with some of the most creative production groups in the industry to provide the broadest choice of mobile programming for people on the go."

The mywaves service is free to consumers and features more than 400,000 channels of videos -- professionally programmed, user generated and personal content. The mywaves service also enables users to connect with their friends in the mywaves community, showcase their entertainment interests and share their favorites -- all from their mobile handsets.

About mywaves Inc.

mywaves is the fastest-growing mobile video destination for consumers, attracting more than 5 million unique visitors monthly to its free mobile video service. Consumers can browse through nearly 400,000 channels of premium, private and user-generated videos and have their favorites automatically updated and delivered to their phones. Most users tune in to watch mywaves video weekly with average viewing times of 24 minutes per session. The service works globally across all 3G, EDGE, BREW and EV-DO carriers as well as most video-capable mobile phones, including Palm, Windows Mobile, Symbian and RIM based phones. Headquartered in Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures. For more information or to sign up for mywaves, go to http://www.mywaves.com or from a mobile browser: http://www.mywaves.com/m

Nicole Rodrigues, mywaves, Inc., +1-510-305-9881, Nicole@mywaves-inc.com ; Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080211/AQM162 , AP Archive: http://photoarchive.ap.org , PRN Photo Desk, photodesk@prnewswire.com