LONDON, November 25, 2010 /PRNewswire/ -- Dieters should add regular exercise to their programmes in a bid to shed those extra pounds - and keep them off.

Latest research reinforces the importance of combining healthy eating and exercise with more than 90 per cent of those opting for this combination reporting it as a successful weight loss formula in the Fitness First study.

The research into the effectiveness of diets alone, and alongside regular exercise, also gives a resounding thumbs up to the sensible approach of steady weight loss and exercise with dieters shunning the more extreme and niche diets as ineffective in the long term.

Exercise three or four times a week was judged to provide the best complement to dieting, a realistic aim for those looking to lose weight.

Fitness First surveyed more than 2,000 people on their diet and fitness habits and the results also reinforce how many more women than men sample different diets with 55 per cent of women dieting and just 23 per cent of men.

However both men and women favour diets such as WeightWatchers, Slimming World and Slim Fast over lesser known options such as the Duken or Maple Syrup diets.

Derek Crawford, UK national fitness manager for Fitness First, said, "It is good to see so many people taking up exercise to help keep them in shape but the key is to incorporate an enjoyable fitness regime into your lifestyle which is a common sense approach to keeping fit and healthy.''

He said men were keener to incorporate fitness into the weight loss programme but said that it was important for everyone to exercise regularly.

Five most popular diets Women WeightWatchers Slim Fast Slimming World Atkins Rosemary Conley Men WeightWatchers Atkins Slim Fast Slimming World Rosemary Conley

Notes to editors


Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 21 countries. In the UK alone there are 159 Fitness First clubs with over 405,000 members.

Fitness First is a member of the Fitness Industry Association (F.I.A), the industry trade body which represents both private and public organisations that are involved in the fitness industry, visit

SOURCE: Fitness First

CONTACT: For further information please contact: Alyson Marlow atLeepeckgroup on +44(0)23-8063-2211 or email: