SHANGHAI, June 30, 2010 /PRNewswire/ -- FiA | Hi | Ni China 2010, alongside Food Ingredients Shanghai (FIS 2010) and CPhI China 2010, kicked off at Shanghai New International Expo Center on June 2nd-4th, 2010. Professionals from the global food's raw materials and ingredients market gathered under one roof in the main event of the industry.

As the largest food ingredients exhibition in Asia, FiA | Hi | Ni China FIS has taken on a very positive momentum in growth. It has become a trendsetting exhibition in the food ingredients industry. Since its introduction, FiA | Hi | Ni China FIS's ever-increasing visitors and positive feedbacks have contributed to its success as a top-notch international trade platform in Asia.

Ever-increasing exhibitors and visitors

FiA | Hi | Ni China FIS 2010 was co-located with CPhI ICSE China 2010, P-MEC China 2010. The interlinked multiple exhibitions, covering all areas of Food ingredients, Natural ingredients, Health ingredients, Pharmaceutical ingredients and Pharmaceutical Machinery Equipment, offered the visitors an all-round purchasing platform.

Over 2000 companies have exhibited in the show, including many relevant companies from different countries and regions outside of China, such as America, Germany, Britain, Japan, Korea, Thailand, Indonesia, Belgium, Italia and Taiwan.

During the three-days exhibition, 42,755 visitors from 102 countries had attended the show. The top six countries were: China, Japan, India, Taiwan, Korea, USA and Germany. FiA |Hi | Ni China FIS, through the hard work of the organizer, has become an indispensable trade platform for the industry and made great positive contribution to the development of the Chinese food material and ingredient industry.

The power of functional foods is the key to Fi Asia-China's success

Ni and Hi were developed by the show organizer, UBM in order to respond to the food industry's growing interest in the application of health and natural ingredients to improve product quality and consumer health. China's ancient practice of Traditional Chinese Medicine (TCM), which is based on the philosophy of health and wellness through natural ingredients, made it the perfect location for visitors to explore the world's most established source of functional ingredients.

There are over 8,000 registered TCM ingredients in China, and many are being tested by major international corporations like Unilever and research organizations such as Wageningen University for use as functional food ingredients. China is already the leading supplier of herbal extracts like artemisinin, solanesol, St. John's wort and gingko extract, and is set to become a major source of superfruits like Goji and seabuckthorn berries which are gaining worldwide attention.

Hi/Fi Asia-China provided the ideal platform for companies searching for high quality suppliers of these ingredients. Event Director, Vincent Brain says The Chinese consumer is becoming more sophisticated. As buyers start to look beyond price, there is an increased demand for products that have demonstrable health benefits. Companies such as Nestle and Coca Cola have established RD bases in China to develop products for both the domestic and the international market. These shows are designed to bring suppliers of functional and natural ingredients - both Chinese and international - to the attention of major industry players.

Industry experts shine a light on key trends in China

The International Union of Food Science and Technology (IUFoST) developed a high-level conference program highlighting the ingredients industry's business critical issues in China. Functional ingredients and their role in combating obesity was high on the agenda, as was the New Foods Innovations Food Safety, one of the most high profile issues effecting the food ingredients industry. A captive audience was present to hear how the crucial issues of food safety in China is impacting the global supply chain for ingredients.

Featuring the most influential industry experts in China, the conference addressed today's most crucial issues on Regulatory Approval of New Varieties of Food Additives in China and The Application of Food Additives in Liquid and Baking Food, organized by Shanghai Food Additive Trade Association. All conferences and showcases attracted 825 attendees, and have been organized and concluded successfully.

Ringier Technology Innovation Awards Showcase 2010

Ringier Trade Media Ltd.'s China Food Manufacturing Journal, the leading food industry magazine in China, announced the winners of the 2010 Ringier Technology Innovation Awards for the Food Beverage Industry on June 3rd at SNIEC. The awards were officially supported by FiA | Hi | Ni China FIS.

27 winners were selected by a panel of experts and were honoured for their contribution to the success of China's food and beverage industry in the areas of food Ingredients, Packaging, Processing, Food Safety and Others. The winners include 27 global and local market leaders such as DSM, Roquette, Cargill, ABB, Yiming Biological and Shanghai Huabao Peacock Flavour Fragrance. The Award gathered more than 120 representatives, including decision-makers of the winning companies, judge group, exhibitors' representative, Ringier magazine readers and media.

The world's fastest growing market for ingredients

The promise of cost effective, safe ingredients is a major factor in the industry's enthusiasm for Fi Asia-China. However, equally enticing was the opportunity to explore the incredible potential of the Chinese market. As Mr. Brain explains, Whilst the present economic climate has hit consumer confidence, the Chinese food industry is still expected to grow an additional 109% by 2013. China's new middle class remains a resilient market for international companies looking to protect their revenues as core markets mature.

The company attributes the success of the show to its efforts to continually evolve its content to meet the demands of the functional ingredient industry and provide a showcase for growing global markets.

Show details Fi Asia-China, Hi China and Ni China 2011 June 21-23, 2011 Shanghai International Exhibition Center Shanghai, China For more information, please visit

About the organiser

United Business Media is headquartered in London, UK. The office in the Netherlands is the organiser of the world-leading Health ingredients, Food ingredients, CPhi, ICSE and Informex series of food and pharmaceutical ingredients trade shows. The Dutch office also publishes International Food Ingredients Magazine For more information, visit

SOURCE: United Business Media

CONTACT: For press and exhibiting enquiries contact, Ms. Flora Ni, Tel:+86-21-6437-1178*396, Fax: +86-21-64370982*396,