NEW YORK and AMSTERDAM, Netherlands, January 17 /PRNewswire/ --

Playlogic Entertainment, Inc. (OTC Bulletin Board: PLGC.OB) -- an independent worldwide publisher of entertainment software -- has appointed Pierre Thiercelin (33) as Chief Sales and Marketing Officer.

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Pierre Thiercelin (France) joined Playlogic Entertainment in March 2007 as International Sales Director and actively contributed to the further development of the company's distribution network. In his new capacity, he will be responsible for Playlogic's worldwide sales, marketing and licensing activities.

Thiercelin has over 9 years experience in international trade working for various video games companies such as Midway, Novalogic and Ignition and also for non video games companies such as Samsung.

Pierre Thiercelin reports directly to both Willem M. Smit, Chief Executive Officer, and Rogier W. Smit, Executive Vice President of Playlogic. Pierre Thiercelin replaces Stefan Layer who will leave the company.

Pierre Thiercelin says: "I am excited about the opportunities that lie ahead for Playlogic. The foundations have been laid for a very successful future and I am delighted to be part of the team that will make it happen."

Rogier W. Smit says: "Pierre's experience and drive fit perfectly with our company's strategy and ambitions for the years ahead. He has proven to be a very valuable asset for Playlogic and we expect to execute on our publishing portfolio and related revenues as planned."

About Playlogic:

Playlogic Entertainment, Inc. is an independent publisher of entertainment software for PCs, consoles, handhelds, mobile devices, and other digital media. Playlogic distributes its products worldwide through all available channels, online and offline. Playlogic, who currently has approximately 75 employees, is listed on Nasdaq OTC under the symbol "PLGC.OB" and is headquartered in New York and Amsterdam. Its internal game development studio is based in Breda (The Netherlands).

Playlogic's portfolio includes games that are being developed by several teams at the Playlogic Game Factory, Playlogic's in-house development studio based in Breda, as well as games developed by a number of studios throughout the world with approximately 300 people of external development staff.

Playlogic titles: Age of Pirates: Caribbean Tales, Agression-Reign over Europe, Airborne Troops, Alpha Black Zero, Ancient Wars: Sparta, Cyclone Circus, Dragon Hunters, Evil Days of Luckless John, Gene Troopers, Infernal, Knights of the Temple II, Obscure 2, Obscure 2 Wii, Officers, Simon the Sorcerer 4-Chaos Happens, World Racing 2, Xyanide, Xyanide Mobile, Xyanide Resurrection PC, Xyanide Resurrection PS2, Xyanide Resurrection PSP. Upcoming releases in Q1 2008: Officers, Xyanide Resurrection PC, Dragon Hunters, Simon the Sorcerer 4-Chaos Happens, Obscure 2 Wii, Agression-Reign over Europe.

Playlogic publishes quality games, working with leading technology to produce digital entertainment from concept to finished product.


This release contains statements about Playlogic's future expectations, performance, plans, and prospects, as well as assumptions about future events. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, business and economic conditions and trends; fluctuations in operating results; reduced customer demand relative to expectations; competitive factors; and other risk factors listed from time to time in the company's SEC reports. Actual results may differ materially from our expectations as the result of these and other important factors relating to Playlogic's business and product development efforts, which are further described in filings with the Securities and Exchange Commission. These filings can be obtained from the SEC's website located at Any forward-looking statements are based on information available to Playlogic on the date of this release, and Playlogic assumes no obligation to update such statements.

FOR MORE INFORMATION Jeroen Stein, IR & PR Office T: +31-20-676-03-04 M: +31-6-13-73-20-10 F: +31-20-673-13-14 E:

For further information about Playlogic, please visit the Corporate Center at

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Jeroen Stein, IR & PR Office, Playlogic Entertainment, Inc., +31-20-676-03-04, or mobile, +31-6-13-73-20-10, or fax, +31-20-673-13-14, or; Photo:, AP Archive:, PRN Photo Desk,