CONSHOHOCKEN, Pennsylvania, December 12 /PRNewswire/ --

- Industry Leader Builds Dedicated Team to Focus on Further Segmenting and Targeting Online Audience with Dynamic Rich Media Advertising

PointRoll, Inc., the leading developer of innovative rich media technology solutions, today introduced their expanded Dynamic Data Services division. The new division was created to help meet demand for the company's Dynamic Data ad units, which have been increasingly embraced by PointRoll's advertiser clients over the past several years as an effective way to boost sales. The service includes proprietary technology, advanced product-level reporting and a dedicated professional services team that offers custom, user-relevant messaging and support to agencies and advertisers.

PointRoll's Dynamic Data service turns advertiser data into custom targeted ads containing in-demand information such as local product inventory, pricing and promotional offers, building on the success of the company's PaperBoy product, which launched in November 2005. Dozens of leading retailers have leveraged PaperBoy's capabilities to deliver local store circulars via rich media ads.

PointRoll's service accepts data feeds in virtually any format and converts them to a standard structure for application in rich media ads. Proprietary logic is used to segment data based on geography or other characteristics and display relevant information to users each time an ad is served. The service effectively generates hundreds of individual ads from a single unit, delivering tailored results with minimal creative resources.

PointRoll's Dynamic Data Services division works with clients throughout the entire process, from data transmission and segmentation to creative development and ad serving. In addition, building on PointRoll's industry-leading rich media reporting capabilities, the company has developed enhanced product-level tracking, which enables advertisers to measure performance on specific categories, products, brands or even SKU's within rich media ad units. This product-specific performance can be tied to resulting conversions and sales on clients' web sites, providing advanced intelligence and optimization opportunities for advertisers.

"The possibilities with this platform are endless," said Chris Saridakis, CEO, PointRoll. "By working with our Dynamic Data Services division, advertisers are able to connect with customers by incorporating user-specific information online in an accessible, easy-to-use format. The convergence of dynamic content, user targeting and rich media interactivity results in a highly positive brand experience, and ultimately, increased sales."

PointRoll's Dynamic Data Services division has broad implications for a host of industries, including:

-- Automotive -- display local dealer inventory and pricing -- Entertainment -- display local movie showtimes or television broadcast schedules -- Retail/consumer goods -- display products, promotions and inventory specific to the viewer's region -- Travel -- display current fares originating from the viewer's location -- Real Estate -- display local listings, search by location

"The PointRoll team has done a terrific job of advancing our on-line rich media executions this year," said Jon Schulz, Digital & Direct Marketing Manager for Ford Motor Company. "We are constantly striving to deliver more engaging and relevant on-line consumer experiences that ultimately drive more traffic to our Ford and Lincoln Mercury dealers."

Used in conjunction with any of PointRoll's ad formats, Dynamic Data increases important metrics such as brand time and interaction rate by providing relevant, actionable content within the ad unit. In addition to numerous retail clients, major automotive manufacturers are already leveraging PointRoll's Dynamic Data Services to launch campaigns that display local dealer inventory and pricing based on the user's location.

About PointRoll

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI), offers a solution to the limited performance of standard banner ads by effectively bringing a mini-website to the user without requiring a click. PointRoll's superior rich media technology and service enable advertisers to connect with consumers by creating an interactive online environment that generates conversion. With interactive features such as streaming video, polling, instant email, data collection and more, marketers can easily create and deliver ads that build brand and drive sales. The result: great creative controlled by the user and improved ad effectiveness -- without the negative experience associated with intrusive technologies. Additionally, PointRoll delivers comprehensive, real-time reporting that definitively illustrates return on investment. For more information, please visit www.pointroll.com.

Web site: http://www.pointroll.com

Suzanne Amarant, +1-267-558-1300, ext. 191, samarant@pointroll.com