TORONTO, June 29, 2010 /PRNewswire/ -- Redknee , a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce that it is joining industry experts from across the globe to discuss the innovative pricing strategies that can secure the revenues required for increased network investment and to enhance customer loyalty at Informa's 14th Annual Mobile Pricing Conference. Mobile Pricing will be held in London from 6-7 July 2010.

At the event, Redknee's Director of Global Marketing, Humera Malik, will join Peter Dykes from Informa Telecoms Media as he moderates a panel focused on 'Establishing the Impact of Policy Control on Pricing Differentiation.' In addition to examining the relationship between policy and real-time convergent charging, the panel will cover the role of policy to control the behavior of subscribers and services to ensure quality of service and how policy control can protect revenues and ensure the optimum user experience. Redknee's data rating, charging and policy solution, NGRC, is supporting tier 1 operators and group operators in EMEA, APAC and North America to launch new services and manage bandwidth, while creating new revenue streams based on diverse pricing options for both prepaid and postpaid subscribers.

Peter Dykes, Senior Analyst, Networks, Informa Telecoms and Media commented:

The fact that we are able to have a discussion about enabling technologies at a pricing strategy conference is indicative of what is happening in the industry right now. We have never had such sophisticated tools for revenue generation at our disposal but we need to learn how to use them effectively. This conference is a great opportunity to bridge this gap.

Humera Malik, Redknee's Director of Global Marketing commented:

It has been a long held view of Redknee's that by leveraging real-time monetization solutions, such as policy controls and convergent charging, that operators can develop new subscriber-centric business models that drive data revenues and improve the subscriber experience. As more data-hungry devices and handsets are launched to the market, the role of innovative policy control becomes more pertinent by the day. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world.

'Establishing the Impact of Policy Control on Pricing Differentiation' is being held on Tuesday 6 July at 3.45pm.

For more information about Redknee and their solutions, please go to http://www.redknee.com.

About Redknee:

Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com.

For further information: Redknee Solutions: Humera Malik, Director of Global Marketing, +1-905-625-2102, humera.malik@redknee.com; Media Relations Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444, rparker@miliberty.com; Redknee Solutions: David Charron, Chief Financial Officer, +1-905-625-2943; Investor Relations: Investor_relations@redknee.com

SOURCE: Redknee Solutions Inc.

CONTACT: For further information: Redknee Solutions: Humera Malik,Director of Global Marketing, +1-905-625-2102, humera.malik@redknee.com;Media Relations Contact: Rachael Parker, Mi liberty, +44(0)20-7751-4444,rparker@miliberty.com; Redknee Solutions: David Charron, Chief FinancialOfficer, +1-905-625-2943; Investor Relations:Investor_relations@redknee.com