TORONTO, July 20, 2010 /PRNewswire/ -- Redknee , a leading provider of business-critical billing and charging software and solutions for communications service providers, today announced the successful launch of the popular virtual top-up channel at VivaCell-MTS, Armenia's leading mobile operator. The service welcomed by the Armenian community has allowed the Company to expand its prepaid recharge channels to be accessible to the widest range of subscribers across Armenia. VivaCell-MTS is part of the MTS Group, which is the eighth largest mobile telecom brand in the world, serving more than 100 million subscribers across seven countries.
A module of Redknee's Turnkey Converged Billing solution, Airtime Reseller enables Viva-Cell-MTS to provide its resellers with the ability to trade over the wireless network with subscribers, providing sellable airtime that is purchased on the mobile handset, eliminating the need for retail vouchers or physical top-up cards. The flexibility that Airtime Reseller provides customers by topping-up their accounts without pre-determined voucher amounts has proved popular with its subscriber base, particularly with the youth market segment. Since its launch, Vivacell-MTS has seen virtual top-ups via Airtime Reseller improve on top-ups made by scratch cards due to the increased convenience and user experience for its customers. In addition, Redknee's Airtime Reseller has enabled VivaCell-MTS to decrease production and support costs.
Ralph Yirikian, General Manager, VivaCell-MTS commented:
Airtime reseller has enabled us to provide a value-added service to our customers that differentiates ourselves from our competitors, reduces our operating costs and makes us more efficient. The flexibility and convenience that the service brings to our customers continues to reinforce our reputation as the number one operator in Armenia that delivers the best subscriber experience to its customers.
Lucas Skoczkowski, Chief Executive, Redknee commented:
The successful launch and continued support of Airtime Reseller at VivaCell-MTS reiterates the real value that Redknee's solutions bring to operators across the world by enhancing the customer experience whilst continuing to grow profitability. At Redknee, we continue to invest in real-time monetization solutions to support the growth of mobile data and content for wireless subscribers around the world.
For more information about Redknee and their solutions, please go to http://www.redknee.com.
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 70 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit http://www.redknee.com.
VivaCell-MTS is the leading Armenian mobile operator, providing a wide range of Voice and Data services. Since its launch on 1st July 2005, in a short period of time VivaCell has managed to build a nationwide network and a considerable customer base. VivaCell-MTS drives the development and offering of innovative mobile communications products, services and features in the Armenian mobile communications market. For more information, visit http://www.vivacell.am
Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 97.76 million subscribers. The regions of Russia, as well as Armenia, Belarus, Turkmenistan, Ukraine, Uzbekistan and India, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million. Since June 2000, MTS' Level 3 ADRs have been listed on the New York Stock Exchange (ticker symbol MBT). Additional information about MTS can be found at http://www.mts.ru
For additional information please contact:
Redknee Solutions: Humera Malik, Director of Global Marketing +1-905-625-2102 email@example.com Redknee Solutions: David Charron, Chief Financial Officer +1-905-625-2943 Investor Relations: Investor_relations@redknee.com Media Relations Contact: Rachael Parker Mi liberty +44-(0)20-7751-4444 firstname.lastname@example.org
SOURCE: Redknee Solutions Inc.
CONTACT: Redknee Solutions: Humera Malik, Director of Global Marketing,+1-905-625-2102, email@example.com; Redknee Solutions: DavidCharron, Chief Financial Officer, +1-905-625-2943; Investor Relations:Investor_relations@redknee.com; Media Relations Contact: Rachael Parker, Miliberty, +44-(0)20-7751-4444, firstname.lastname@example.org