LONDON, June 7, 2010 /PRNewswire/ -- Several key themes about change and customer-centricity emerged at this year's eyeforpharma's SFE 2010 conference in Barcelona, April 27-29th.

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Tyrone Edward's (Senior VP, Merck ret.) covers the key conference themes with his keynote Boost your sales productivity in today's challenging pharmaceutical market. We have put the full presentation up for free viewing. View the 40 minute video presentation (

He discusses:

- Redesign the optimal sales process for increased capacity - Ensure that front-line sales staff is truly engaging the customer during sales interactions - Sustain a coaching culture that empowers managers to drive sales force productivity Keynote Speakers included: Pharma strategic challenges: now, I know... Eric Rambeaux, Vice President Strategy, Abbott Building a World-Class Global Analytics Group Charlotte Sibley, Senior Vice President, Shire Sales force automation and effectiveness in the emerging markets Javed Alam, Vice Presidents Sales, Novartis Pharma Pakistan Ltd. New customers, new influencers and new regulations: How do you change your activities to engage customers?

Jane Griffiths, IVP, Janssen Cilag

The 3 day conference video, presentation slides, and interviews are available to purchase ( and share with your colleagues.

Feedback has been excellent: Frank Zarifian Commercial Excellence Manager Sanofi-aventis A 'must' for the SFE community Paul Kusters Director SFE Training UCB Deals with the most critical business challenges-it fuels future Orientations Daniel Firges Global Leader Marketing Sales Effectiveness Boehringer Ingelheim Great opportunity to network Marc Piper Marketing Sales Excellence Senior Co-ordinator Bayer Excellent insights in to sales and marketing trends Steve Sweeney Account Management Lead Astrazeneca Excellent platform for debating the issues opportunities Mark Woodcock Sales Force Excellence Manager Bayer Excellent opportunity to learn new approaches Alexey Cherchago Global SFE Manager Grunenthal Very informative and well-organized Daniel Fafasuli Regional Manager West Europe Almirall It fulfilled my expectations Fonny Schenk Managing Director Across Health Still the best event in SFE Nick Pope Global Director of Learning and Sales Force Training Bausch Lomb Very valuable presentations showed what will be happening in 5 years time Contact: Kate Eversole VP Europe eyeforpharma T: +44(0)207-375-7594 E:

SOURCE: eyeforpharma

CONTACT: Contact: Kate Eversole, VP Europe, eyeforpharma, T:+44(0)207-375-7594, E: