LONDON, July 14 --

- Acquisition Will Not Interrupt Service and Upgrades for Global Address
Validation Tool

Siperian, Inc. - developers of an award-winning master data management (MDM)
platform - today announced that the Company has reaffirmed its relationship with
Informatica as a result of Informatica’s recent acquisition of long-time
Siperian partner AddressDoctor. As evidenced by numerous successful joint
customers, the Siperian MDM Hub and Informatica’s offerings complement
each other. Siperian’s customers will continue to receive ongoing upgrades
and service related to AddressDoctor technology as Informatica is committed to
providing AddressDoctor’s partners with the critical global address
validation technology that each partner has come to rely upon. Today more than
40% of Siperian MDM Hub customers leverage AddressDoctor for their global
address validation and data quality capabilities, resulting in greater business
efficiencies, more streamlined communications, enhanced marketing efforts and
increased profitability.

Data cleansing is an integral step of the data process flow within Siperian MDM
Hub. Informatica’s AddressDoctor technology supports multiple level
address cleansing such as street level, delivery point validation and geocoding
for more than 200 countries and territories. By resolving master data conflicts
and creating a central shared repository of the best version of the truth,
business applications and customers can effectively use master data to
dynamically generate unified views of all their interactions and activities with
customers, products, and suppliers. This gives customers the ability to
synchronise reliable data with both operational and analytical systems, which
results in better decision making and significant cost savings.

High quality customer data is a prerequisite for many business imperatives,
including new customer acquisition and customer retention, improved reporting
and business intelligence, and operational efficiency initiatives, including MDM
and achieving a single view of the customer, said Ivan Chong, general manager of
Informatica’s Data Quality Business Unit. Siperian MDM Hub customers will
continue to benefit from the name and address cleansing products and the
scalable, global solutions which support virtually all applications and volumes
within an enterprise.

Address validation is critical to an organisation’s customer and master
data management initiatives. To provide a better experience for customers and to
ensure they can take full advantage of their existing technology investments,
Siperian has developed partnerships with some of the leading independent
software vendors. According to a recent blog by Ovum analyst Madan Sheina,
Siperian has been one of the more ’open’ MDM providers in the
market, maintaining links to a variety of data quality vendors in the market.

Unlike other MDM solutions, Siperian provides out-of-the-box integration with a
variety of complementary solutions allowing our customers to leverage their
existing investments and infrastructure and achieve a fast return on investment,
said Peter Caswell, CEO of Siperian. With improved reliability of address data,
companies can finally benefit from their critical marketing processes and
efficiently and cost-effectively attract new customers, decrease the amount of
returned mail which reduces operational costs, and increase revenue by ensuring
direct marketing materials reach their intended customers.

About Siperian, Inc.

Siperian’s Master Data Management (MDM) software platform provides a
reliable and unified view of critical customer, product, supplier, and employee
data to business users in Global 500 companies across 15 different industries.
Through improved access to real-time information from distributed data sources,
organisations can achieve higher profitability while reducing operational costs
and improving compliance. Siperian’s MDM Hub(TM) is a flexible and
integrated software platform that significantly lowers total cost of ownership
and delivers faster time-to-value and superior return-on-investment. Siperian
meets the needs of data intensive companies by enabling them to improve customer
relationship management, sales and marketing, regulatory compliance, and
order-to-cash processes. With corporate headquarters in Foster City, California,
Siperian has offices throughout the United States and in Toronto, Canada; the
Company’s EMEA operation is headquartered in London. To learn more about
Siperian visit or call +1-866-747-3742.

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names of
actual companies or products mentioned herein may be the trademarks of their
respective owners.

MEDIA CONTACTS: Nancy Prendergast tannissan mae communications Ltd.
+44(0)207-243-4440 or Chris McCoin or Richard Smith
McCoin Smith Communications Inc. +1-508-429-5988 (Chris) or +1-978-433-3304
(Rick) or

SOURCE: Siperian, Inc.

Nancy Prendergast, tannissan mae communications Ltd., +44-(0)-207-243-4440,; or Chris McCoin, +1-508-429-5988,,
or Richard Smith, +1-978-433-3304,, both of McCoin Smith
Communications Inc., for Siperian, Inc.