LONDON, January 9 /PRNewswire/ --

- Siperian MDM Hub to Support the Bank's New Enterprise Architecture Initiative

Siperian, Inc. - the developers of a leading master data management (MDM) platform and Glitnir, a mid-market global corporate and investment bank with retail and commercial banking services - today announced that Glitnir has selected Siperian MDM Hub to create an integrated, unified view of customers, products and relationships. This merger will enable Siperian's master data management platform to be used across lines of business and front and back office systems and consolidate Glitnir's business applications, data warehouses and master data management into a single, enterprise architecture.

"In order to maintain our position in the global markets, we need to enhance our understanding of our customer relationships and the financial products they buy," Says Pall Kolka Isberg, Managing Director Shared Services Office at Glitnir. "The deployment of Siperian MDM Hub will improve our customer-facing employee's ability to offer clients value added products and services."

Following several recent mergers and acquisitions in the Nordic region, Glitnir began overhauling its technology infrastructure in order to standardize new and existing systems as well as deliver unified views of customer and product data. This will enable Siperian MDM Hub to synchronize a variety of systems including accounting, risk management and customer relationship management to create a single reference database for master data. As a result, Glitnir will be able to support strategic initiatives in sales, marketing, risk management and product development while giving business users access to reliable, complete views of business data.

"Siperian's flexible architecture allows us to configure the master data management platform to meet our business requirements," Says Isberg. "Siperian MDM Hub can be deployed in phases so that we can quickly address our high-priority business needs."

Mid-market corporate and investment banks see a competitive advantage in leveraging their information assets to create strategic advantages, however, they often encounter high costs to consolidate information technology. "With master data management software, mid-market banks can cost effectively create unified views of master data to enable critical processes such as cross-selling, customer on-boarding, enterprise risk management and customer analytics within a single software platform," Says Pall Kolka Isberg.

About Siperian, Inc.

Siperian, Inc. is an innovative provider of a flexible master data management platform. Siperian aids companies by unifying their critical data about customers, products and organizations -- and delivers reliable, complete views of this data within existing business processes. Siperian MDM Hub offers the next generation of architectural flexibility for managing all types of master data with an integrated, model-driven software platform that adapts to individual company and business requirements. Siperian delivers rapid return on investment on critical projects while evolving to a complete enterprise master data management platform. By consistently meeting the complex market requirements, Siperian's has earned its reputatation for leadership and success within market leading companies in financial the services, health and life sciences, technology, manufacturing and information services and media. With corporate headquarters in San Mateo, California, Siperian has offices throughout the United States and in Toronto, Canada, and an EMEA office in London. To learn more about Siperian visit http://www.siperian.com or call +1-866-747-3742.

About Glitnir

Glitnir is a financial group and Corporate and Investment bank that offers retail, corporate and investment banking services. The company is a leading player within Capital Market on OMX in Reykjavik, Stockholm, Helsinki and Copenhagen, as well as on Oslo Stock Exchange and the Stock Exchange in Moscow. Glitnir operates in Iceland, Norway, Sweden, Denmark, Finland, the U.K., Luxembourg, Russia, Canada, USA (Glitnir Capital Corporation) and China -and is a leading niche player in three global industry segments: seafood/food, sustainable energy, and offshore service vessels.. Glitnir is listed on the Icelandic Stock Exchange (GLB).

Siperian and Siperian MDM Hub are trademarks of Siperian, Inc. The names of actual companies or products mentioned herein may be the trademarks of their respective owners.

MEDIA CONTACTS: Chris McCoin or Richard Smith McCoin & Smith Communications LLC +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick) chris@mccoinsmith.com or rick@mccoinsmith.com

Web site: http://www.siperian.com

Chris McCoin, +1-508-429-5988, chris@mccoinsmith.com; or Richard Smith, +1-978-433-3304, rick@mccoinsmith.com, both of McCoin & Smith Communications LLC, for Siperian, Inc.