LONDON, June 14, 2010 /PRNewswire/ -- Starting on 12 June, Currys is offering its customers fantastic savings on TVs as it celebrates the World Cup with its new 'Substitute Your TV' trade-in promotion. Currys is inviting customers to trade-in televisions (http://www.currys.co.uk/) against a range of 70 different Plasma and LCD TVs (http://www.dixons.co.uk/) included within the promotion. Customers trading in an old TV set to buy a new 40 model will save GBP100 off the price, while those purchasing a new 32 or 37 screen will save GBP50 on the trade-in - and combined with some great Summer Sale deals in stores customers can save up to GBP300 on some models. This new TV trade-in follows Currys' hugely popular 'Cash for Goals' promotion, where customers will receive GBP10 for every goal England scores in the World Cup, when purchasing any TVs (http://www.pcworld.co.uk/gbuk/tv-dvd-audio/flat-panel-tvs-743-c.html) priced GBP599 or over.

Any TVs that customers bring in for trade-in will be responsibly recycled by Currys. Currys offers free recycling on any electrical products, regardless of whether customers are buying new products instore or not.

For more information contact: Brett Lowther Talk PR +44(0)7967-646213 brett.lowther@talkpr.com

SOURCE: DSGi plc

CONTACT: For more information contact: Brett Lowther Talk PR,+44(0)7967-646213, brett.lowther@talkpr.com