THIRUVANANTHAPURAM, India, June 17 /PRNewswire/ -- Tata Elxsi Ltd, India's leading embedded product design and engineering company, today shared plans to aggressively pursue projects in the automotive and aerospace sectors this fiscal.

The development center in Thiruvananthapuram, Kerala, India focuses on supporting automotive and aerospace customers for high-reliability and mission critical embedded software, hardware and systems, helping reduce time to market and cost of product development. The center works on advanced automotive technologies including Hybrid and Electric Hybrid vehicles, setting up virtual test environment and executing virtual tests, designing ECUs for various applications including AUTOSAR compliance, deploying Model based design strategies for developing production code.

The auto industry is currently focusing on fuel efficient and hybrid technologies. We are currently engaged with numerous vendors who are working to realize the dream of viable hybrid cars by the end of 2010. Our offerings include prototyping and production stage support to customers globally and we are also actively engaged with Automotive OEMs and Tier 1s in their Hybrid Electric Programs. Our understanding of challenges and emerging technologies in this area, and premium membership with consortiums such as AUTOSAR has yielded positive results for us, said Mr. R Natarajan, VP -Automotive and Aerospace Practice.

A premium member of Flexray and AUTOSAR consortium, Tata Elxsi actively participates in Body Electronics and Specification Validation activities for AUTOSAR, also partnering with multiple customers to execute AUTOSAR projects and develop solutions for next-generation automotive electronics.

Tata Elxsi has partnered in the development of Diesel Engine Management System (DEMS) for a luxury car manufacturer in Europe. The scope covers full responsibility and project management for DEMS-ECU development, Diagnostics and Vehicle calibration for the EURO 5 emission and European Onboard Diagnosis (EOBD) standards.

On the Avionics and aerospace domain, Tata Elxsi is leveraging its core domain expertise and strong partnerships with aerospace OEMs and equipment manufacturers by offering engineering, product development and testing services for systems and subsystems in the aerospace industry.

Speaking about the avionics and aerospace focus, Mr. Natarajan further added, We have recently bagged a project in technology intensive Aerospace and Defense domain from a European Tier 1 aerospace supplier.

About Tata Elxsi

(BSE Code 500408 NSE Code TATAELXSI,also traded on Bangalore Stock Exchange and Delhi Stock Exchange).

Tata Elxsi (, the leading embedded product design and engineering company of the multi-billion Tata Group based in Bangalore, India, focuses on delivering outsourced Product Design and RD services and solutions to customers worldwide. It's supported by state-of-the-art design and development centers in India and local presence in the USA, UK, Germany, France, Canada and Japan.

For more information Sanaj Natarajan Marcomm Tata Elxsi Limited Tel: +91-80-2297-9250

For more information: Sanaj Natarajan, Marcomm, Tata Elxsi Limited, Tel: +91-80-2297-9250,