SANTA MONICA, California, August 27, 2010 /PRNewswire/ -- The Eames Office announces with pleasure the Tenth Annual International Powers of Ten Day on October 10, 2010 (10/10/10). Powers of Ten Day promotes and encourages Powers of Ten Thinking, a form of rich, cross-disciplinary thought that approaches ideas from multiple interrelated perspectives, ranging from the infinitesimal to the cosmic -- and the orders of magnitude in between.

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Powers of Ten Day is inspired by the classic film Powers of Ten by designers Charles and Ray Eames. The film, a nine-minute visual journey of scale, takes the viewer from a picnic out to the edge of space and then back to a carbon atom in the hand of the man sleeping at the picnic. Every 10 seconds the view is from 10 times further away. In all, more than 40 Powers of Ten are visualized seamlessly. One of the most widely seen short films of all time--at the Smithsonian Air and Space Museum for decades and still widely used in schools around the world--Powers of Ten has influenced pop culture from The Simpsons to the rock band Coldplay, from Hummer commercials to the movie Men in Black. But Powers of Ten received perhaps the ultimate accolade in 1998 when the Library of Congress selected it, along with Easy Rider, Bride of Frankenstein, and Tootsie, for the National Film Registry--one of the 25 films of great cultural value chosen each year.

And the film's importance only grows. Scale is not precisely just size, it is the relative size of things. As Eames Demetrios, director of the Eames Office, has said: Scale is the new geography. . . . So many of our challenges today are ultimately matters of scale. To be a good citizen of the world and have a chance to make it a better place, a person must have a real understanding of scale.

Powers of Ten Day is for teachers, librarians, architects, designers, store owners, webmasters, business people, scientists, filmmakers, meditation gurus, parents, kids, and anyone wanting to extend the boundaries of their thinking. Participating can be as simple as watching the video (showing online throughout October [the tenth month] at, or putting together a screening of the film for friends or co-workers--at home, in a school, or at a library. Our goal is for as many people as possible to watch or share the film on that day. Some will be seeing it for the first time. Some will be revisiting a favorite classic. Everyone can be part of the conversation.

Powers of Ten Day can also be a lot more. Activities are happening worldwide throughout October. With the help of the DVD Scale is the New Geography as well as a Powers of Ten Box Kit, individuals (teachers in the broadest sense) can lead engaging workshops for kids and/or adults that let participants create their own scale journeys. Although those materials may be purchased at, as Eames Office Education Director Carla Hartman notes, We've set aside some sets to be available at no charge for inquiring schools and teachers. Those supplies are limited--and some are already being put to use. To inquire about availability of Powers of Ten supplies at no charge, email

The Eames Office also encourages you to create and share your contributions. Over the years art has been created, music shared, global pilgrimages performed, and more. But most of all there has been hands-on learning. Events can be registered, and photographs, drawings, and writings uploaded. Sorted by power and by event, these will serve as inspiration and fodder for other events around the world--more than 1,000, possibly 10,000 . . .

Anyone living in or visiting Southern California is welcome to visit the Powers of Ten Exhibition at the Eames Office in Santa Monica from now until the end of the year. There will be an event each day the exhibition is open during the month of October. Many more fun and thought-provoking activities will be available at by the end of the summer. The exhibit includes such things as a box that can hold 1 million pennies; as of mid-August, there were already 250,000! All the pennies collected will be given to TreePeople, an environmental nonprofit that unites the power of trees, people and technology to grow a sustainable future for Los Angeles.

Powers of Ten Thinking extends beyond this unique date of 10/10/10. As Demetrios says, There is a little bit of the numerologist in all of us, so we love celebrating this date, but empowering people to explore and make connections between scales is a year-round goal of ours. The Eames Office looks forward to tracking and inspiring another decade's worth of Powers of Ten events. Towards that end, a map of the Earth on the website (and at the Office) will track events around our world.

The Eames Office is dedicated to communicating, preserving, and extending the work of Charles and Ray Eames. Additional information is available online at, as well as at and

The Powers of Ten Exhibition is open from 11 to 6, Wednesday through Saturday at the Eames Office, 850 Pico Boulevard, Santa Monica, CA 90405; +1-310-396-5991.

Powers of Ten Day is generously sponsored by IBM Corporation with additional support from Herman Miller Inc., Vitra, and Penfolds.

SOURCE: The Eames Office

CONTACT: John Berry, +1-616-990-1218,