ALTAMONTE SPRINGS, Florida, January 6 /PRNewswire/ -- Becoming the first and only travel company to launch a full XML platform, Tourico Holidays now offers its clients seamless access to multiple products across thousands of vacation destinations around the world. Unlike other travel providers, Tourico Holidays' clients now enjoy access via XML to everything the company offers: more than 16,000 hotels, 3,300 activities, 11 cruise lines and four car-rental companies.

The XML full upgrade is a perfect example of how Tourico Holidays continually seeks to offer our customers the latest technology and widest product selection, said Amir Kalmar, Chief Marketing Officer of Travel Holdings, Inc., parent company of Tourico Holidays. We now provide more than 600 global clients with inventory through XML connectivity.

Tourico Holidays' clients also have access to business analytics, including information about market trends and real-time data analysis, as well as a data package designed to increase conversion and maximize clients' return on investment. In addition, the full XML platform allows clients to generate dynamic content such as pay/stay and progressive discount tags, Exclusive Deal tags with Tourico Holidays' best-value partner hotels, description text in multiple languages and payment via multiple forms of currency.

In order to make sure that every migration to their new XML platform is as smooth as possible, Tourico Holidays is providing a dedicated team of 14 specialists, who will serve as a single point of contact throughout the entirety of a client site's development cycle, including development, testing, production, and optimizations. Once a site is up and running, the team of specialists will then provide 24/7 account management support at no additional cost.

A full XML platform offers advantages that other kinds of technology simply can't, said Argov. Speed, scalability, the modularity needed to bind to any existing system - this technology makes working with Tourico Holidays easier than ever.

Travel service providers interested in learning more about Tourico Holidays and its new XML platform are encouraged to contact the company at Current clients may contact their Tourico Holidays representative to start integrating these auxiliary travel products immediately.

About Tourico Holidays

Tourico Holidays ( is a subsidiary of Travel Holdings, Inc. (, a worldwide travel distribution company. Tourico Holidays is a global wholesale travel provider with over 150 international distribution web sites and more than 16,000 merchant hotel agreements, operating in 23 languages in over 100 countries. As a supplier to over 2,500 tour operators and travel agents, Tourico Holidays operates and maintains global web sites and online interfaces that serve a large diversity of travel sellers.

Contact: Sean Hixson Weber Shandwick +1-314-552-6760 Lauren Volcheff Travel Holdings, Inc. +1-407-667-8700 x7355

SOURCE: Tourico Holidays

CONTACT: Sean Hixson of Weber Shandwick, +1-314-552-6760,, for Tourico Holidays; or Lauren Volcheff ofTravel Holdings, Inc., +1-407-667-8700, ext. 7355,