LONDON, May 6 /PRNewswire/ --

- 15th - 18th May 2009 Only

- With Photo

BrandAlley, the members' website that specialises in flash sales of designer fashion, homeware and beauty brands, announces the launch of an incredible new initiative to help its members suffering from the effects of the recession, as well as support for a very special charity, HELP for HEROES.

Already hailed as one of the UK's best websites for designer brands at up to 80% off RRP, BrandAlley recognises that the consumer is no longer in a position to pay full price for goods and is offering everyone the chance to benefit from a pricing structure that is both fair and affordable whilst raising funds for charity. Over 1,000 designer items will be up for grabs at a price the member chooses to pay with the lowest option being GBP1.00. The luxury goods on sale will have a suggested price that the member can choose to pay or simply raise or lower their donation.

All profits from the sale will go to HELP for HEROES and there will be a large selection of luxury fashion, beauty and homeware brands on offer.

This incredible sale, where the consumer decides on the value of goods, as well as raising much-needed funds for charity launches on 15th May 2009 will last for four days only.

Sven Lung, Founder and CEO of BrandAlley says, For four days members of will benefit from an incredible flash sale that hands purchasing power to the consumer as well as raises funds for HELP for HEROES. BrandAlley's mission is to find and negotiate the best possible prices for its members and this initiative is a demonstration of this commitment. Since its launch in February 2008, has been dedicated to providing its members with designer goods at achievable prices - this is yet another example of BrandAlley's commitment to consumer service as well as to helping the heroes of our recent conflicts. launched in February 2008 and is a members' private sales website. Membership is free and allows access to premium designer brands at up to 80% off RRP. All goods are genuine, come in their original packaging and are manufactured to the designer's high standards. Goods are from this season or seasonal and have been sourced by as a result of excess stock.

HELP for HEROES offers practical support for wounded service men and women both directly and with other charities. It supports those wounded in current conflicts, benefitting those in the Royal Navy, British Army and Royal Air Force. It is a non-political, non-critical charity run largely by volunteers to ensure the money donated goes to the people and areas where it is needed most.

Become a member by registering at:

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from or viewed at or



Press Contacts: BrandAlley UK Press Office, Caroline Pycroft,, +44-(0)20-7782-7357; Kristina Laslett,, +44-(0)20-7782-1350. Neville McCarthy Associates, Louisa McCarthy,, +44-(0)20-7940-2920; Madeleine McLeod,, +44-(0)20-7940-2932